Epic and Samsung join forces to taunt Apple


Epic Games mocked Apple with a ‘1984’ parody.
Epic continues to take shots at Apple. Now it's got a partner.
Screenshot: Epic Games

Fortnite maker Epic Games continues to take shots at Apple — teaming with Samsung to send a gift bag to online influencers containing a “Free Fortnite” custom jacket with Apple-inspired logo, some suspiciously Apple-looking packaging, and a Galaxy Tab S7.

The note inside reads:

“Hi there,

Fortnite was named the Samsung Galaxy Store Game of the Year for 2020. In celebration, we’ve teamed up with Samsung to send you a special box of #FreeFortnite gear.

While Fortnite may not currently be available on the App Store or Google Play, you can still get the latest Fortnite updates directly from the Epic Games app on the Galaxy Store. Spread the word. #FreeFortnite.

Thank you,
The Epic Games Team.”

Epic loves taking shots at Apple

Neither Epic nor Samsung are first time offenders when it comes to mocking Apple. Samsung, despite being a manufacturing partner for Apple, has frequently taken potshots at the company. Earlier this year, it mocked Apple for ditching the power charger from its new iPhone; only to then have to delete the mocking Facebook post when it turned around and did the same thing with its new Galaxy.

Epic, meanwhile, continues to try and provoke Apple. During an August Fortnite tournament, it handed out a hat with the same “Free Fortnite” logo as its new jacket. Both use a rainbow color scheme and typeface reminiscent of Apple’s classic rainbow logo.

It has also created a parody of Apple’s famous “1984” Mac ad, featuring a character Epic calls the Tart Tycoon. Epic and Apple are currently battling back and forth in court. This relates to Apple booting Epic from the App Store after Epic violated its developer agreement by selling Fortnite in-app purchases outside the App Store. This meant that Apple was not able to take its cut of revenue. The battle will wind up in court in 2021.

One fascinating part of this battle is seeing where other companies align themselves when it comes to the battle. Samsung opting to side with Epic is no surprise, since it a) allows them to prod Apple and b) acts as a potential selling point for Galaxy phones. Facebook, which is also currently no friend of Apple’s, has also previously sided with Epic.

What side do you come down on? Let us know your thoughts in the comments below.