Genshin Impact pulls in almost $400m in 2 months on mobile | Cult of Mac

iPhone Game of the Year Genshin Impact pulls in almost $400 million in 2 months


Genshin Impact
Genshin Impact is one of the year's most notable new games.
Photo: Genshin Impact

Genshin Impact is Apple’s pick for iPhone Game of the Year, despite only landing in the App Store at the end of September. That’s not its only impressive claim to fame, however. According to app analytics platform Sensor Tower, the open-world RPG generated close to $400 million in its first two months alone.

That averages more than $6 million a day across both iOS and Android — with Apple’s platform accounting for the majority of that spending.

The report notes that Genshin Impact experienced:

“[A] quick start to life, accumulating $60 million in just its first week after release. By the end of its first month, it had grossed $245 million. In the month following, the blockbuster title continued to find success, picking up close to $148 million. During its first two months, Genshin Impact was the No. 2 revenue-generating mobile game worldwide, ranking behind Honor of Kings from Tencent at No. 1 and above PUBG Mobile from Tencent at No. 3.”

China was the biggest market for spending, accounting for 30.5 percent of total revenue. Japan was in second place, while the U.S. came in third with 18.8 percent — or $74 million in spending. The App Store represented 57.5 percent of revenue ($226 million), while Google Play was 42.5 percent ($167 million.)

Like pretty much all of the top-grossing apps in the App Store, Genshin Impact is free to play. Unusually, however, it relies on a slot machine-style Gachapon system for monetization, which adds a gambling mechanic that, while not unusual in China and Japan, is a bit more controversial in the west.

If you’ve not yet played Genshin Impact, it’s well worth checking out if you’re a fan of the genre. It’s a massive open-world action RPG that reminds me a lot of The Legend of Zelda: Breath of the Wild. And given the high quality of that title, the comparison is high praise indeed.

You can download Genshin Impact at the App Store. It’s also available on Windows, PlayStation 4, and Android — with a launch for Nintendo Switch and PlayStation 5 planned for the future.

Source: Sensor Tower


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