Preorders for the iPhone 12 and 12 Pro are “super high” in India, largely thanks to authorized resellers offering good trade-in deals and monthly installment payments, according to a report published Wednesday.
Apple doesn’t reveal iPhone sales figures anymore. That means Apple watchers must be on the lookout for other early signs to indicate how well new iPhones are doing. In India, at least, that appears to be pretty darn well for iPhone 12.
Building on the success of the iPhone 11
The report from ZeeNews notes:
“According to industry experts, amid the rapidly transforming economic realities wrought by the pandemic, Apple seems to be potentially replicating a similar success with the iPhone 12 series that it enjoyed with the iPhone 11 cycle.
‘With more iPhone users looking for an upgrade from their older-generation iPhones, Apple’s decision to reinvigorate its new product line-up across price-points is helping it,’ Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.”
It’s good news for Apple in India, where the company has been more heavily focusing efforts to pick up new customers. With a population comparable to China, India represents a massive opportunity for Apple.
However, to date Apple remains a very minor player in India — largely thanks to the comparatively high prices of iPhones. That’s despite the fact that Apple is increasingly turning to India as a country to carry out manufacturing. Apple is also gearing up to open its first Apple Store in India. Recently it opened its Apple Online Store in India.
Apple remains a bit player in India
Today’s report gives no specific numbers for early iPhone 12 and 12 Pro preorders. But it’s highly likely that Apple remains a bit player when it comes to smartphone sales in the country.
According to new research from Canalys, the top five smartphone manufacturers in India are Xiaomi, Samsung, Vivo, Realme and Oppo. Apple is not even listed in the rankings. To give an illustration of how small its market share is, Oppo — in the No. 5 position — represents only 6.3% of the total market share. Apple represents significantly less than that. Canalys’ report says Apple experienced “double-digit growth” in the quarter. Still, this only took iPhone sales to “nearly 800 thousand units.”
Something likely to hurt the iPhone 12’s success in India is the lack of 5G infrastructure in the country. 5G is one of the biggest selling points of the iPhone 12 and 12 Pro.