Apple could showcase its Apple Silicon Macs at event on November 17

By

Tim Cook talks diversity, sustainability, and coming out as gay
"Good morning... for the third month in a row."
Photo: Apple

If rumors are to be believed, Apple is set to host yet another virtual event in November, making three in a row after September’s “Time Flies” iPad and Apple Watch event and October’s “Hi, Time” HomePod mini and iPhone 12 unveiling.

While the November event has yet to be officially announced, notorious Apple leaker Jon Prosser thinks he knows when it will be — and we don’t have long to wait.

In a Thursday tweet, Prosser said that his sources suggest the next Apple event will take place on Tuesday, November 17. He also claimed that it will focus on the Apple Silicon Macs, which were first announced in June at WWDC. Prosser says the event will be announced November 10.

What to expect when you’re expecting a November Apple event

A third event in a row might seem like overkill for Apple. But this year it’s strategies have had to change up a bit due to coronavirus. With no live press to worry about flying in, and Apple’s virtual events working better than many expected, Apple can stay on top of the news cycle by staging shorter, but more frequent events focused on just one or two products.

As Prosser suggests, the big focus of a November event is likely to be Apple Silicon Macs. At WWDC, Craig Federighi, Apple’s SVP of software engineering, said, “We expect to ship our first Mac with Apple Silicon by the end of this year.” There have also been leaks about MacBooks with Apple Silicon.

AirPods Studio over-ear headphones were also rumored for the end of the year. But Prosser has recently suggested that these have been pushed back. Instead, he claims, Apple could show off its Ultra Wideband location-tracking AirTags. And let’s not forget about the unlikely-right-now-but-still-rumored Apple Glass AR headset. In short, there’s plenty to sustain interest at a November Apple event.

Would a fourth Apple event be a record for one year? The short answer: No, it wouldn’t. Apple has, to my knowledge, never had three of its own media events three months in a row. Certainly not in the age where these events are live-streamed. But it has had several years where it’s had four events in total. Apple did this in 2010, 2012, 2016, 2018, and 2019. This year likely would have been a record year — with five events in total — except that Apple had to reportedly cancel plans for a March event. Still, three months of continuous Apple announcements is impressive stuff.