Apple leads the way in consumer satisfaction for Mac and iPad


The 2020 iMac is faster, but didn’t get a new design.
Customers are pretty darn satisfied when it comes to Mac.
Photo: Apple

Apple fans love to complain every so often, but overall they remain pretty darn satisfied when it comes to the company’s personal computer offerings.

That’s according to data from the American Customer Satisfaction Index, which reports that Apple ranks No. 1 in user satisfaction for personal computers with a score of ACSI score of 82. This ranking covers iMacs, MacBooks and iPads.

In second place — a single, solitary point behind Apple — is Samsung with a score of 81. Apple’s scored dropped one point from last year, making the competition between the rivals even tighter.

American Customer Satisfaction Index: More on this year's consumer satisfaction scores, in ranked Apple first.
More on this year’s consumer satisfaction scores.
Photo: American Customer Satisfaction Index

The report says:

“Three PC makers fall just below the industry average with scores of 77: ASUS (up 1%), HP (down 1%), and Dell (unchanged). Close by, Lenovo and the group of smaller PC makers both move up 3% to 76.

Toshiba sits at the bottom of the industry, down 3% to 75. As of August 2020, Toshiba has exited the market, transferring its remaining stake in its personal computer business over to Sharp.”

Plenty of satisfaction for Mac and iPad

The rankings don’t cover Apple’s other products, including the Apple Watch or iPhone. Nor do they include accessories like the ultra-popular AirPods. The report notes that, right now, customers are more likely than ever to be critical of their devices. That’s because COVID-19 lockdown spurred a big surge in the number of people relying on these home devices for work and online learning.

It will be interesting to see what the next year holds, particularly when it comes to the iMac and MacBook. Apple Silicon is going to be the biggest change in Macs for years. There are also reports of a long-awaited iMac design overhaul for the first time in close to a decade. Should the products live up to the hype, it wouldn’t be much of a surprise to see Apple widen its lead over the next 12 months.

How satisfied are you with the state of Apple’s Macs and iPads in 2020? What would you like to see improved? Leave your thoughts in the comments below.