Apple lets its new devices strut in a series of video ads. The iPad Air 4 goes through its paces, with an emphasis on Apple Pencil features. And the Apple Watch Series 6 gets an introductory video, too. Plus, there are two more about Apple Watch in general.
Watch all these videos now:
Don’t miss Apple’s first iPad Air 4 video ad
The ad for the latest iPadOS tablet — called simply Introducing iPad Air — is typical for the company, showing new features to peppy music.
Apple’s video emphasizes it’s support for the second-generation Apple Pencil, along with the handwriting-recognition features debuting in iPadOS 14.
There’s not yet a video ad for the iPad 8, also announced at Tuesday “Time Flies” event..
Learn more about Apple Watch Series 6 and watchOS
The ad for the newly-announced Apple Watch Series 6 uses “it already does that” as its theme. The video points out that the wearable offers many features that would have been considered science fiction a decade or so ago, like sleep tracking and heart monitoring.
A highlight of the device is a blood oxygen sensor. But most features are carried over from Series 5, or are part of watchOS 7.
Cupertino also introduced a video called Apple Watch — The Device That Saved Me. It features users talking about how this wearable “has changed — and even saved — the lives of those whom wear it.”
Most Watch users can appreciate a video rundown of the new Apple Watch faces launching in watchOS 7, like the Chronograph Pro face with built-in tachymeter. Or the fun Stripes face.
The Apple September event also saw the debut of a new service: Apple Fitness+ which closely integrates with its wearable. It promises “world-class workouts by the world’s top fitness trainers.” And a just-released video ad demonstrates what’s coming.
There’s not yet a video ad devoted to the Apple Watch SE, which was also announced at Tuesday’s “Time Flies” event..