Funny Apple video touts iPhone privacy advantages

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Apple and privacy go hand in hand.
A new video features people oversharing their personal info. Apple says iPhones help users prevent the digital version of this.
Screenshot: Apple

People don’t walk around announcing their recent purchases to strangers. Or yell out to the whole office what they think of their coworkers. Or reveal where they live to people on the street. But they do violate their own privacy in a new Apple video, created to point out that owning a rival smartphone is the digital equivalent of oversharing.

Watch it now:

The video is called Privacy. That’s iPhone. – Over Sharing, and it uses humor to make its point. Apple’s description says, “Some things shouldn’t be shared. That’s why iPhone is designed to help give you control over your information and protect your privacy. “

Apple promises privacy

Apple frequently states its commitment to protecting the privacy of iPhone, iPad, and Mac owners. A note coded into iOS spells out its policy: “Apple believes privacy is a fundamental human right, so every Apple product is designed to minimize the collection and use of your data, use on-device processing whenever possible, and provide transparency and control over your information.”

The video is likely intended to contrast this belief with the business practices of Google, maker of the Android OS. That company gathers as much personal information about users it can and sells it to advertisers. This is why its products are either inexpensive or free.