Porsche’s forthcoming electric Taycan will offer three years of free Apple Music streaming. No tethered or wireless iPhone connection needed.
The system will rely on its own in-car dash. Drivers and passengers can use a touch screen and custom Porsche AI voice assistant to select albums, songs, or radio stations. Streaming data costs included.
“Listening to music while driving can be an electrifying feeling,” said Oliver Schusser, Vice President of Apple Music and International Content. “Since Apple Music launched, we’ve been working to bring our customers the best music experience possible in the car, and Porsche has been on the cutting edge in this space. Porsche builds sports cars at the highest level and today, with the introduction of the Taycan, customers now can choose Apple Music built-in seamlessly to find the perfect soundtrack for every drive.”
Curated Apple Music playlists are coming too
The press release also notes that there will be curated playlists from Porsche, only available through Apple Music. Presumably these will be available only to owners of the vehicle, rather than generally available to Apple Music subscribers.
“Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”
The Porsche Taycan is due to be shown off for the first time in September. It will arrive on the market by the end of the year.
This isn’t the first time Apple has had a cool in-dash deal involving Porsche. Earlier this year, it debuted a new line of CarPlay radios created by Porsche. These allow users to kit out their cars, dating back to the 1960s, with CarPlay.