Overall, Sensor Tower’s streaming video report says that Netflix received more than 20.8 million installs on iOS and Android in June. This was a 33.8% increase from June 2019. The U.S. was the number one market for Netflix downloads.
Since Netflix doesn’t offer a free tier (although it does offer a free trial), that’s good news for Netflix. While YouTube does have a paid option, the overwhelming majority of people downloading the YouTube app are likely using the free service. On the other hand, people downloading Netflix are presumably considering a paid subscription.
As of late 2019, Netflix had 167.1 million subscribers. Of these, 61 million accounts were from the U.S. The remaining 106.1 million were spread around the world.
Top streaming video apps in June
In third place on Sensor Tower’s list (on iOS) is Amazon Prime Video, followed by Mango TV, iQIYI, Tencent Video, Twitch, Disney+, Bilibili, and Renren Video. (Of these, five are predominantly aimed at the Chinese market.) Apple TV+, for those keeping note, isn’t featured on the list since the TV app comes as a default app on iOS.
Streaming video apps, like video conferencing apps, have done very well during COVID-19. As people have been stuck home, they have had more time to watch shows. The exception to this is a service like Quibi, which was designed to be watched on the go.
Which streaming video apps do you use on a regular basis? Let us know in the comments below.