Apple no longer reveals the exact breakdown of sales when it comes to its individual iPhone models. But a new report by Consumer Intelligence Research Partners may provide some answers for the quarter ending June 27, 2020.
According to the firm, the iPhone 11 and iPhone 11 Pro made up about two-thirds of iPhone sales in the United States. This year, sales were split fairly evenly between the two models. That’s very different to Q2 2019 when the cheaper iPhone XR made up 65% of U.S. iPhone sales.
The Q2 2020 report also shows that the 2020 iPhone SE carved out a healthy slice of the pie. Despite only being available to buy from the end of April 2020 (thereby missing one month out of the quarter), the 2020 SE made up 19% of U.S. iPhone sales for the quarter.
iPhone sales in Q2 2020
“Every few years Apple comes out with a new low-priced iPhone, with up-to-date features, to sweep up the customers using the oldest iPhones,” said Mike Levin, CIRP partner and co-founder in a statement about the Q2 2020 sales report. “iPhone SE seems to have reached this specific segment of long-time iPhone users. Even though operating system switching has diminished in recent years, even more SE buyers came from within the iOS installed base compared to buyers for other iPhone models.”
Apple is currently gearing up to report its calendar Q2 earnings (which is also Apple’s fiscal Q3 earnings because it begins its financial year in the last three months of the calendar year so as to start off on the high note of the holiday season.) Apple will publish its earnings for the April through June quarter on July 30.
Which iPhone, if any, did you buy in the past quarter? What’s your pick for the best iPhone currently on the market? Let us know your thoughts in the comments below.