Online Today at Apple sessions will help develop London-based music artists


Made in LDN Today at Apple
Apple is helping find the music superstars of tomorrow. (So long as they live in London, that is!)
Photo: Apple

Apple’s “Made in LDN” Today at Apple program will kick off later this month, after Today at Apple sessions were canceled this year due to the coronavirus pandemic. Because of the continuing effects of coronavirus, the sessions will take place online, rather than in Apple Stores.

The Made in LDN sessions are aimed at teaching skills to young musical artists, aged 16-25, in London. They will run from July 27 through August 28. Registration kicks off today.

The preview notes that participants can:

“Join free creative sessions to learn new skills and shape your artistic style in music, video, design, coding, photography and more. Supported by the Mayor of London.”

Creative arts youth organization Spotlight is also supporting the sessions. The sessions will focus on areas such as writing lyrics, producing music videos, and more. They will additionally allow participants to showcase their creations to industry professionals.

Made in LDN: Finding the next big London-based music star

To get involved, would-be participants need to record a two-minute video giving information about themselves and their music. They should email this introductory video, along with any links to their music online, to Alternatively they can WhatsApp the Spotlight Music program lead Ollie on 07947 156844. Examples of work might include Live performance footage, lyrics, song links, or a video performance recorded on the phone.

Apple Stores began hosting Today at Apple sessions in 2017. The goal is to show users how to get the most of their iPhones, iPads and Macs in a creative setting. The Made in LDN sessions aren’t the first time Apple has carried out online Today at Apple sessions. In April, Apple launched an “at home” edition of its in-store sessions to keep people being creative during lockdown.

Via: MacRumors


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