Apple dominates the competition among wireless headphone customers

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Earphones research
Apple has a whole lot of brand awareness among customers.
Photo: Counterpoint Research

A survey of customers in the UK hammers home Apple’s dominance when it comes to wireless in-ear headphones. According to a report by Counterpoint Research, 63% of respondents named Apple as a preferred brand when picking their next wireless in-ear headphones.

Apple trounced the competition that included Bose, Sony, the Apple-owned Beats, Samsung and others. While respondents were able to name multiple brands, the quantity of people who mentioned Apple makes clear just how much of a name Apple has carved out for itself in this market.

“Apple will continue its dominance of the UK hearable market because of its loyal smartphone user base,” Pavel Naiya, Senior Analyst at Counterpoint Research, said in a statement. According to Counterpoint, active noise cancellation tech is a big selling point for wireless headphones. Close to 90% of respondents said they were interested in it. This is a feature that Apple introduced for its AirPods with the AirPods Pro last year.

Six in 10 respondents said they would be buying wireless headphones within the next year.

AirPods have been a massive hit for Apple

Last year, Apple sold close to 60 million AirPods wireless headphones, according to reports. In 2020, Apple is projected to sell more than 100 million AirPods units. Greg Joswiak, Apple’s vice president of product marketing, recently said that, “It was almost like wildfire how quickly it spread. [AirPods have] done even better than we could ever imagine.”

If rumors are to be believed, Apple will stop packaging earbuds with the iPhone starting with this year’s iPhone 12. While that could trigger a short-lived backlash online, it will also likely boost AirPods sales.

At Monday’s WWDC, Apple announced new features for its AirPods which will debut with iOS 14. The biggest change, exclusive to the AirPods Pro, will be a new Spatial Audio feature. The feature will use motion tracking to replicate a movie theater-style surround sound listening experience.

What is your pick for the current best wireless headphones available? Let us know in the comments below.

Via: 9to5Mac