Say what you will about celebrity influencers. They are using social media to tell millions of followers to stay home and “wash your hands.”
Taking a break from vanity and self-branding (well, sort of), influencers have answered the call by the United Nations to use their platforms to promote public health messages to help contain the spread of COVID-19.
Everyone is using social media to endure social distancing and remind family and friends to stay healthy. But not everyone has 172 million Instagram followers like pop star Selena Gomez, whose video demonstrating a proper handwash has more than 5.5 million views since March 21.
CreatorIQ, an agency that helps companies create branded campaigns with influencers, recently studied Instagram traffic around COVID-19 hashtags.
As reported by the website Tubefilter, influencers published more than 800,000 posts about the outbreak since it was first reported in January. The total number of interactions exceeded 2.9 billion.
More than half of those posts carried public service announcements and other safety information.
The agency also tracked the top hashtags since March 31. They are: #coronavirus, 466,000 posts, 1.9 billion interactions; #covid19, 219,000 posts, 684 million interactions; #stayhome, 173,000 posts, 284 million interactions; #who, 133,000 posts, 635 million interactions; #staysafe, 83,000 posts, 232.1 million interactions; and #socialdistancing, 81,000 posts, 147.3 million interactions.
Below are posts from Instagram, Twitter and YouTube to show how influencers are spreading the message about COVID-19.
Seth Phillips, dude with sign
Model Kendall Jenner
Soccer star Cristiano Ronaldo
Actress Téa Leoni
— Téa Leoni (@TeaLeoni) April 3, 2020
Tennis star Stan Wawrinka
— Stanislas Wawrinka (@stanwawrinka) April 3, 2020
Wes P, finalist France’s Got Talent
— ウエスP(Wes-P／Mr Uekusa) BGT2018&AGT2018 (@uespiiiiii) April 3, 2020
Disco queen Gloria Gaynor