U.K. cellular network O2 has brokered a deal with Disney to become the UK’s exclusive mobile network distributor for the Disney+ steaming service.
The deal means that new and upgrading monthly customers get six months of Disney+ on O2 as a special offer. This mirrors a similar deal by Apple to offer a year’s free subscription to Apple TV+ for anyone buying a new iPhone, iPad, Apple TV or Mac computer.
Disney+ is set to launch in the UK March 24. It will cost £5.99 ($7.33)per month or £59.99 per year ($73.46). Ahead of launch, users can sign up for the reduced cost of £49.99 ($61.21) for the first year. It will launch in Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on the same day. Other countries in Europe will go live later this year.
“We’re delighted to be working with Disney to bring these incredible shows and movies to our customers, demonstrating that there are more reasons than ever to join the UK’s No.1 network,” Mark Evans, CEO of O2, said in a statement.
In the United States, Disney+ launched on November 12, 2019. It is also available in Canada, the Netherlands, Australia, New Zealand, and Puerto Rico. Ten million users subscribed to Disney+ within its first day of operation. According to February figures, it currently has in the region of 28.6 million subscribers.