Chroma Stories app now belongs to Twitter. Here's what that means

Chroma Stories app now owned by Twitter. Here’s what that means


chroma stories preview
Chroma Stories remains, but for how long?
Photo: Chroma Labs

iPhone and iPad users need not delete their Chroma Stories app despite the development team’s recent acquisition by Twitter.

Twitter says it has no plans to kill the app – for now, anyway.

Chroma Stories provides stylized layouts for multi-picture posts on Instagram Stories, Snapchat and other social media platforms.

Twitter confirmed this week that it has acquired the two-year-old company Chroma Labs with apparent plans to zhuhz up the look of the micro-blog site. Many observers this week speculated that a Stories feature for Twitter could soon follow.

Chroma labs shared news of the acquisition on its website. Twitter’s product lead Kayvon Beykpour tweeted his excitement and said Twitter will assign Chroma’s seven employees to separate product, design and engineering teams.

While Chroma Labs will no longer exist, Tech Crunch confirmed with Twitter that the Chroma Stories app for iOS will remain in operation, though it is not likely to receive any updates.

Chroma Labs was co-founded by Instagram Boomerang creator John Barnett; Alex Li, an engineer who worked on Facebook Photos and Instagram Stories; and Joshua Harris, an ex-product design manager on Oculus Rift.

The Chroma crew could bring more visual appeal to a platform known for the typed-out thoughts and observations of more than 330 million people worldwide.

Twitter did not disclose the purchase price.

Source: Tech Crunch


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