Eddy Cue and Paul McCartney watch the Super Bowl together


Cue McCartney
"Hey Cue // don't be afraid."
Screenshot: Super Bowl/NFL

Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.

Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!

Cue’s former boss Steve Jobs was well known as a big Beatles fan. Interestingly, Apple and the Beatles actually had a pretty contentious relationship at one time. This started all the way back in the 1970s, when the Beatles’ record label Apple Corps filed a lawsuit against Apple for using its name.

Various iterations of this suit carried on for decades. Things ramped up when Apple got into the music business, initially by adding MIDI and audio recording to the Mac and Apple II product lines. Ultimately, the two parties reached a deal in February 2007. Later that year, McCartney’s music began popping up in the iTunes Music Store. A few years later, Apple live-streamed a Paul McCartney concert for fans.

It would be fascinating to know how Paul McCartney and Eddy Cue got seated together at the Super Bowl. Maybe Cue will reveal the truth at some later date.


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