The iPhone 11 reportedly accounted for a massive 1 out of 10 of all smartphones sold in Europe and the United States during the last quarter of 2019. The iPhone also made market share gains in every major market — including the big five European countries, the US, China, Japan, and Australia.
As if people needed another reason to be wowed by Apple after its blow away earnings call Tuesday!
The figures came from analysts at research firm Kantar.
“[The iPhone 11’s success] is more than double the share iPhone XR achieved over the same period,” Dominic Sunnebo, Global Director for Kantar, Worldpanel Division, said in a statement. “In Europe and the US, the new iPhone 11 family achieved 50% of Apple’s total smartphone sales in the quarter, up from 36% for the equivalent iPhone XS/XS Max/XR combination, highlighting real progress for Apple’s aim of getting its huge user base onto the latest models and stabilizing device lifecycle.”
In the United States, Apple increased its market share 4.4 percentage points to hit 47.2%. Meanwhile, in China it was up 1.8 point gain to hit 21.4%. In Australia, this increase was 3 points to capture 43.7% of the local market. In Japan, it made its biggest gains — with a 5.8 point increase to capture 52.5% of the market. Finally, in Germany, the UK, France, Italy, and Spain, the iPhone picked up 1.6 points to capture 24.3%.
Marketshare is not, of course, everything. For a company, earning profits is ultimately what it’s all about. Fortunately, Apple succeeds here. While Kantar’s figures don’t break down profits, Apple has long captured the overwhelming majority of profits in the smartphone industry.
Source: Kantar
