iPhone 11 solidly outsells Pro series

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iPhone 11 continues to shine while iPhone 11 Pro Max sales flatten out
Apple sold nearly three times as many iPhone 11 units as it did either of the more expensive Pro models.
Photo: Killian Bell/Cult of Mac

The budget iPhone 11 version was Apple’s biggest seller by a very wide margin last quarter, according to a market-research firm. It has the lion’s share of all iOS sales.

Still, the 11 Pro and 11 Pro Max also sold fairly well in Q4 2019, making up a higher proportion of Apple’s total sales than the iPhone XS series did in the same period the year before.

And the winner is…

The $699 iPhone made up 39% of Apple’s US sales during the quarter ending December 2019, according to Consumer Intelligence Research Partners.

The second best selling iOS handset during that period was 2018’s iPhone XS.

iPhone 11 Pro series in third and fourth place

“At the same time, iPhone 11 Pro and Pro Max each grabbed meaningful share, both at 15%,” notes Josh Lowitz, CIRP Partner and Co-Founder. They are doing better than Apple’s top-tier models were in Q4 2018. “The then-new iPhone XS and XS Max had a somewhat smaller combined share compared to the iPhone 11 Pro and 11 Pro Max in the most recent quarter,” continued Lowitz.

In his research note, this analyst didn’t compare iOS sales to Android, just different iPhone models. However, an earlier study found that Apple completely dominated holiday smartphone sales.

CIRP bases its findings on its survey of 500 US Apple customers that purchased an iPhone, iPad, Mac computer, or Apple Watch in the October-December 2019 period.

Source: Consumer Intelligence Research Partners