iPhone utterly dominates US holiday smartphone sales | Cult of Mac

iPhone utterly dominates US holiday smartphone sales


iPhone 11 in a pocket
The iPhone 11, not the 11 Pro or 11 Pro Max, was the most gifted smartphone this holiday season.
Photo: Ed Hardy/Cult of Mac

Americans activated far more iPhones during the week between Christmas and New Year’s Day than Samsung handsets, or those of any other rival, according to a market-research firm. Apple completely dominated holiday smartphone sales, making nine of the 10 most activated devices that week.

This is an important metric because it’s the busiest time of the year for device activations.

According to research by Flurry, 40.6% of handsets activated in the United States in the weeks before Christmas were made by Apple. Rival Samsung’s products made up 26.3%. In the Dec. 24 to Dec. 31 period, iPhone activations jumped up to 42.8%, while Samsung’s number dropped to 23.5%.

“For device manufacturers of this scale, and during the highest device adoption period of the year, these are critical shifts,” noted Peter Farago, Flurry GM.

iPhone 11 on top of US holiday smartphone sales

The most activated model in the United States during the span between Christmas and New Year’s Day was the iPhone 11, according to this market-analysis firm. It was 6.16% of all activations, and 15.4% of Apple activations.

“The combination of the new 2019 iPhone 11 and the 2018 iPhone XR, which continues to sell strongly during the 2019 holiday season, drove high volume for Apple,” said Farago.

Flurry says Apple whipped Samsung this holiday season. iPhone accounted for nine of the 10 most activated devices in the last week of December.

A variety of other iOS handsets made up the nine most-activated models, with the iPhone 11 Pro notably absent from the list. The only non-Apple offering in the Top 10 was the Xiaomi Mi 4 LTE.

Speaking of holiday sales, Christmas Day spending on mobile applications topped $250 million for first time ever last month.


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