Apple Store logos around the world have started turning red to highlight Apple’s commitment to raising awareness of World AIDS Day. Red is the color associated with World AIDS Day, dating back to the introduction of its red ribbons introduced in 1991.
World AIDS Day officially takes place this Sunday, December 1. However, Apple Stores are making the symbolic change a few days early.
Apple has been changing the color of its Apple Store logos for World AIDS Day since 2012. But its support of HIV/AIDs-related initiatives goes back further. Since 2006, Apple has partnered with Bono’s Project (RED) initiative, with focuses on stopping the spread of HIV/AIDs in Africa. Apple has raised more than $200 million of the $600 million+ raised by (RED).
In the past, Apple has created a series of one-off limited edition products for (RED). You can check out my roundup here. Now that Jony Ive — who designed many of them with collaborator Marc Newson — is no longer at Apple, however, we’ve not seen this in 2019.
Instead, Apple recently launched a new promotion that will donate $1 to (RED) for every purchase made using Apple Pay through Apple Stores, Apple.com, and the Apple Store app. The offer kicked off November 25 and runs through December 2.
Has your local Apple Store gone red yet? Let us know if so. Or, better yet, post a picture.