Elon Musk borrowed Steve Jobs’ trademark “One more thing” announcement at the end of Thursday’s unveiling of its electric pickup, the Cybertruck.
Gearing to leave the stage after showing off the futuristic vehicle, Musk stopped for one last announcement. “Oh by the way, we made an ATV,” he said, before it was driven onto the stage.
The Cybertruck was shown off during a crazy, science-fiction-style event. The vehicle ranges in price from $39,900 for the base model to $69,900 for the fully kitted-out version. It is scheduled for release in 2020.
The demonstration didn’t go entirely according to plan. The vehicle’s “unbreakable” windows broke twice, after which Musk seemed to lose a bit of his stage confidence. However he regained it when it came to the event-closing “one more thing” line.
While Musk didn’t say the actual line, he paused, held up a single finger and then let the crowd yell “one more thing.” At that point, the electric ATV was driven on stage. The ATV uses the same design language as the truck. It can be driven on board via an unfolding loading ramp. It can then charge from the truck’s battery.
Steve Jobs and ‘One more thing’
Steve Jobs used the “one more thing” line 31 times during his tenure at Apple. It started with iMac G3 models in different colors in 1999. The last “one more thing” was iTunes match at WWDC in 2011.
Plenty of parallels exist between Jobs and Elon Musk, both of whom are considered tech visionaries. Today, Apple and Tesla are competing over people to build electric cars and self-driving car systems. Interestingly, Musk doesn’t seem to have been a massive fan of Jobs. “[T]he one time I met Steve Jobs, he was kind of a jerk,” Musk said in a 2015 interview.
Still, there’s no getting around the fact that Jobs was an all-time great presenter. Who wouldn’t want to borrow a strategy or two from him?