Tim Cook will join Salesforce's Marc Benioff for fireside chat this week

Tim Cook will join Salesforce’s Marc Benioff for fireside chat this week


2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
Apple and Salesforce announced partnership last year.
Photo: Apple

Tim Cook will join Salesforce founder Marc Benioff for a fireside chat at the Dreamforce 2019 conference in San Francisco. The event will take place at 1:30 p.m. PST at the Yerba Buena Theater.

Salesforce also today announced the launch of its two latest apps for iOS. The redesigned Salesforce Mobile App and new Trailhead Go learning app represent the first products coming from a strategic partnership between Apple and Salesforce, which began in 2018.

The Salesforce Mobile App can be downloaded here. It offers a redesigned UI, improved navigation, and support for things like Einstein artificial intelligence, Siri shortcuts and Face ID. TechCrunch gives an idea of how it might be used with regards to Siri:

“For instance, you could say, ‘Hey Siri, next sales meeting,’ and Siri can interact with Salesforce CRM to tell you who your meeting is with, the name of his or her company, when you last met and what the Einstein opportunity score is to help you predict how likely it is that you could make a sale today (or eventually).”

The Trailhead Go app, meanwhile, is an educational app featuring more than 700 modules covering in-demand business and tech skills. These “bite-sized” modules cover areas such as artificial intelligence, data modeling and mobile app development.

Apple’s Salesforce partnership is paying off

Finally, Apple and Salesforce created a new Salesforce mobile SDK. This SDK, optimized for Swift and iOS 13, will make it easier for developers to build native Salesforce apps for both iPhone and iPad.

The goal of the Salesforce partnership is to expand Apple’s usefulness as a company for those in enterprise. In recent years, Apple formed similar partnerships with IBM, General Electric and Accenture, all focused on creating business apps.

Want to live-stream Cook’s chat with Benioff tomorrow? You can watch it on the Salesforce website.


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