With just days to spare before the launch of Apple TV+, Apple has brought its TV app to Amazon streaming devices. This means that owners of the Fire TV Stick 4K, second-gen Fire TV Stick and Fire TV Basic Edition can watch shows from Apple’s streaming service and more.
Amazon has said support for other Fire TV devices will follow. That will include the likes of the Nebula sound bar, Fire TV Edition smart TVs, Fire TV Cube, and more.
In addition to providing access to Apple TV+, the Apple TV app lets people watch the movies and TV shows they’ve bought through iTunes. In order to buy or rent shows or movies, however, you will have to do so through another device with iTunes. You cannot do it direct inside the app.
The arrival of Apple TV on Amazon streaming devices follows shortly after Apple brought its Apple TV app to Roku. It is also available via Samsung smart TVs. Breaking with Apple’s past walled garden approach, it seems the company wants as many people as possible to be able to access Apple TV+.
The TV+ service officially launches on November 1. It costs $4.99 per month, although Apple’s offering a free one year subscription to customers who buy a new iPhone, Mac, iPad or Apple TV device. Morgan Stanley recently predicted that Apple TV+ could wind up being a $9 billion per year business for Apple.