Apple is reportedly ramping up iPhone 11 and iPhone 11 Pro production to meet stronger-than-expected demand.
The 10% increase will result in around 8 million additional units entering the market this year. It will also push early iPhone 11 production numbers past those for iPhone XR and iPhone XS.
iPhone sales have been falling in recent years as Apple ramps up prices for its flagship models. But it seems iPhone 11, with its speedy A13 Bionic chip and improved cameras, is too good to resist.
Cupertino is said to be seeing significantly higher demand than originally anticipated.
iPhone 11 demand sees a strong start
“This autumn is so far much busier than we expected,” one source told Nikkei Asian Review.
“Previously, Apple was quite conservative about placing orders,” which were said to be smaller than those for last year’s iPhone lineup. But after a 10% increase, iPhone 11 production will be bigger.
iPhone 11 and the 5.8-inch iPhone 11 Pro are reportedly seeing the strongest demand. Apple has actually decreased iPhone 11 Pro Max orders slightly so that it can deliver more affordable models.
It’s unclear exactly how many iPhone 11 units Apple ordered initially. But any increase in production at this stage is a positive sign. It will likely mean a good holiday quarter for Apple.
iPhone SE 2 to arrive in 2020
iPhone demand is expected to see another boost in early 2020 with the arrival of a second-generation iPhone SE. The new model will reportedly adopt iPhone 8’s design and the brand-new A13 Bionic.
Reliable TF Securities analyst Ming-Chi Kuo this week predicted the device will sell for between $349 and $399. It could ship up to 40 million units throughout 2020.
