Disney+ and Apple TV+ may not have made their debut yet, but their influence is already showing up in the market place. Netflix, the established guard of streaming content, recently launched a new strategy to hook subscribers.
For one of its new shows, Netflix is offering the first episode for free — even if you’re not a Netflix subscriber.
The show in question is Bard of Blood. This seven-part Indian spy thriller series made its debut on Netflix on September 27.
“At Netflix, we try different ways to bring people closer to great stories,” the company said in a statement. “We believe many people will find the thrilling story of spy Kabir Anand very appealing and are excited to make the first episode of the series available to everyone for a limited time. In the future, we will consider if we will do this for other films and series.”
Emraan Hashmi, the series’ lead actor, tweeted out a link to the first episode for fans to check out. “Preview the first episode of #BardOfBlood without sign up here,” his tweet reads.
It’s not yet clear whether Netflix will start doing this with other, bigger shows. It certainly doesn’t seem out of the question, though — particularly as the streaming war intensifies.
Netflix vs. the world: A new world of streaming competition
Apple TV+ will launch on November 1. Disney+ will, meanwhile, launch a few weeks later. Both services will cost much less than Netflix’s cheapest tier. Apple TV+ is the cheapest of these. It will cost just $4.99 per month. Customers who buy selected new Apple devices will receive one year’s free subscription. However, Apple TV+ will also not have close to the amount of content of either Netflix or Disney+.
Recently, Netflix CEO Reed Hastings said that the influx of new streaming services will mark “a whole new world” of challenges for Netflix. “It’ll be tough competition,” he said. “Direct-to-consumer [customers] will have a lot of choice.”
Source: The Next Web