There’s a secret message in Apple’s iPhone 11 event supercut

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Apple 2019 Fall press event invitation
Apple included a binary code in its two-minute keynote supercut.
Photo: Apple

Apple isn’t into Easter Eggs in the way that it once was. But in its two-minute supercut rundown of this week’s iPhone 11 event, it includes an amusing one.

On six frames of the video, there’s a flashed image that suspiciously resembles Microsoft’s dreaded “Blue Screen of Death.” But while a swipe at Microsoft would be enough to make many long-time Apple fans nostalgic, there’s also a hidden message written in binary.

The supercut Easter Egg was spotted by Reddit users Gcarsk on the r/apple subreddit. It appears at around the 1:23 mark in the video above. That’s just after the narrators says the words “best-selling PC.” The error message includes the number 09102019. That’s obviously a reference to September 10, 2019, when the keynote took place.

But beneath that there’s a long line of 1s and 0s. To make sense of those you’ll have to put them into a binary-to-ascii converter. They read:

“01010011 01101111 00100000 01111001 01101111 01110101 00100000 01110100 01101111 01101111 01101011 00100000 01110100 01101000 01100101 00100000 01110100 01101001 01101101 01100101 00100000 01110100 01101111 00100000 01110100 01110010 01100001 01101110 01110011 01101100 01100001 01110100 01100101 00100000 01110100 01101000 01101001 01110011 00111111 00100000

01010111 01100101 00100000 01101100 01101111 01110110 01100101 00100000 01111001 01101111 01110101 00101110″

Or, post translation. “So you took the time to translate this? We love you.”

Source: TechCrunch