Apple Online Store goes down ahead of iPhone 11 event

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Be right back Apple Store
Be right back.
Photo: Apple

The Apple Online Store has gone down hours ahead of today’s special event. “Be right back,” reads a notice on the site. “We’re making updates to the Apple Store. Check back soon.”

When the Online Store returns after the conclusion of today’s “By Innovation Only” event, we expect to see information about new iPhones, a refreshed Apple Watch, and more.

For more on what we’re expecting from today’s innovation-focused event, check out our rundown of predictions, news, and rumors here.

As ever, we’ll be reporting on today’s event here at Cult of Mac. You can also watch it live by visiting Apple’s special event page, on YouTube, or through the Apple Event app for tvOS. Apple’s keynote will begin at 10am PT/1pm EST. If previous years’ events are anything to go by, I’d expect it to last a couple of hours.

Which new products, if any, have you got your eye on? Let us know in the comments below.