iPhone XR completely dominates Apple’s US sales


Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
Sales of the iPhone XS and XS Max are dwarfed by the success of the iPhone XR.
Photo: Apple

The iPhone XR accounted for 38 percent of all Apple’s US handset sales during the first three months of this this year, according to a market research company.

Combined with the iPhone XS and XS Max, these 2018 models totaled 59 percent of all iOS handset sales in the US last quarter.

iPhone XR for the win

“iPhone XR continues to dominate US iPhone sales,” said CIRP’s Josh Lowitz in a statement. “It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter.”

In second place was the iPhone XS Max with roughly 13.5 percent of Apple’s sales in America last quarter. The iPhone XS accounted for approximately 7.5 percent.

Apple iPhone sales Q1 2019
The 2018 iPhone models make up the majority of all Apple handset sales.
Chart: Consumer Intelligence Research Partners

With its 6.1-inch screen, the iPhone XR offers most of the features of the XS-series at a considerably lower cost: $749 versus the $1099 XS Max.

Percentages not totals

CIRP did not release an estimate of how many iPhone units sold in the January-to-March period, just the percentages of each type. But other analysts haven’t been so reticent.

OTR Global judges there were between 37 million and 42 million iOS handsets shipped last quarter. That’s compared to the 52.2 million iPhones shipped in the same quarter of 2018. This apparent drop comes despite recent improvements in China, an area where this company has seen a considerable sales slowdown.

iCloud is also popular

Almost half of US iPhone users also have a paid iCloud account, making it Apple’s most popular service by a wide margin, according to CIRP.

Apple services Q1 2019
48 percent of iPhone users pay for extra iCloud storage.
Photo: Consumer Intelligence Research Partners

“As Apple begins to emphasize and promote services, the results are highly uneven,” said Mike Levin, a CIRP analyst. “Among the services that we track, iCloud paid storage has the highest penetration, which makes sense given how easily it integrates with Apple devices, and that it solves a common storage problem at a modest cost. On the other hand, Apple Care warranties sell poorly, in light of the intense competition from mobile phone carriers, retailers, and other warranty providers. Apple also confronts similar competition in music, with Spotify, Amazon, Pandora, and others fighting for Apple Music streaming subscribers.”

CIRP bases its findings on its survey of 500 US Apple customers that purchased an iPhone, iPad, Mac computer or Apple Watch in the January-March 2019 period.


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