Porsche and Apple have brokered a deal to allow the new electric Porsche Taycan can stream Apple Music directly in-car.
“It’s about innovation,” said Klaus Zellmer, President and CEO of Porsche Cars North America. “…It’s about brand values that we share. And that’s why we were really excited when the project started.”
Porsche will show off the Taycan for the first time in early September. It first announced its plans for an all-electric car back in 2015. Teaming with Apple shows that Porsche is keen to bring aboard a top tech name to deliver its next-gen luxury experience. The car will be delivered by the end of 2019.
Apple has already carved out a name for itself as a maker of automotive in-car infotainment systems. Apple’s CarPlay, along with Android Auto, has become a fixture in a growing number of vehicles. The Taycan will feature CarPlay, but the Apple Music integration is something extra on top of that.
CarPlay requires users to connect their iPhones to their vehicles. This deal means that Apple Music can stream directly, without an iPhone having to be connected. Streaming takes place via the in-car internet data package which comes as part of the overall (as-yet-unstated) price of the vehicle.
Right now, Apple and Spotify are battling it out to become the number one streaming music provider. While I don’t think the luxury car market will tip Apple over to number one, deals like this certainly can’t help. Not least in reconfirming Apple’s prestige, aspirational status.