Apple is hoping to inject some inspiration into the lives of college students around the country with a new ad celebrating the return to school this month.
The fantastic new Behind the Mac ad celebrates the creation of art by telling students that they have no idea what they’re doing. And this is great.
Prepare to be inspired:
The theme of the ad reminds me of an old Steve Jobs interview. Talking about how most people grow up with a limited view on what life is, Steve Jobs said one of the most important things to learn is that “everything around you that you call life is made up by people that are no smarter than you. And you can change it.”
If you’re one of those know-nothing students heading back to school, Apple’s Back to School promotion is in full effect until September 27. The company is offering free Beats Studio 3, BeatsX, or Beats Solo headphones when you purchase a new iMac, iMac Pro, MacBook Air, or MacBook Pro. All of those products are offered at a discount to students and teachers on Apple’s educational site.