Although Apple Stores have certain design elements in common, the company still enjoys finding ways to localize them wherever possible.
That’s exactly what’s set to happen with its new Miami-based Aventura Mall store. According to a new report, the South Florida store will boast Miami-style design elements, such as a Genius Grove with a canopy of 22-foot tall tropical trees.
There will also be all-white precast concrete, steel beams supporting a vaulted ceiling, and an innovative indoor/outdoor design feature. This means that part of the store will appear to be outside, under a giant clear glass enclousre.
“It’s consistent with the marine climate and classic mid-century design of the region,” Chris Brathwaite, senior director of Apple retail design, told the Miami Herald.
The store will open just a couple of weeks from now on August 10. The new store will be the ninth — and largest — in South Florida.
For the opening, Apple will be doing a “Today at Apple” session with Tainy, producer for Puerto Rican Latin trap and reggaeton artist Bad Bunny. Plenty of other Latin performers are promised for the future, too.
“Aventura was somewhere we could create a store that blended the lines between living outside, and also benefiting from space of shopping mall,” Brathwaite said.
Choosing the best locations
As mentioned, this isn’t the first time Apple’s embraced local customs as part of its Apple Stores. For instance, when Apple opened its Chinese Apple Store in West Lake, Hangzhou, it commissioned a special mural by renowned calligrapher Wang Dongling.
Apple also frequently seeks out iconic local landmarks as places to open stores or offices. In London, its new HQ will be based in the iconic Battersea power station. Meanwhile, in France Apple has a store in the immediately recognizable Champs-Élysées in Paris. Before this, it had a store located in the Carrousel du Louvre, in front of the world-famous museum.
I’d love to see more of this kind of thing, too. Let’s hope that Apple embraces more local customs in its architecture and design going forward.
Will you be at the grand opening of the new Miami Apple Store? Drop us a line if so. We’d love to see pictures.
