Billboards promoting iPhone’s strict approach to privacy have now made their way to Europe.
Apple fans started noticing the ads in Germany today after they popped up in the U.S. and Canada earlier this year. Each features a clever, location-based tagline that sends one clear message.
Apple often makes privacy a selling point of the iPhone. It has long been considered one of the biggest advantages its smartphone has over Android-powered rivals.
These billboards make it so that the privacy-conscious have only one handset in mind when they go shopping.
Apple billboards promote iPhone privacy
Spotted in three locations around Germany, each of the ads has a big, bold message that is based on the location.
One in Hamburg, which proudly calls itself the “gateway to the world,” reads, “Das Tor zur Welt. Nicht zu deinen Informationen.” It translates to “The gateway to the world. Not your information.”
A second poster in the city reads, “Verrät so wenig über Hamburger wie Hamburger,” which translates to “Reveals as little about Hamburgers as hamburgers.”
Another in Berlin, a city that was originally divided into different sectors, reads, “Willkommen im sicheren Sektor,” which translates to “Welcome to the safe sector.”
Not the first
Similar billboards promoting privacy on iPhone first appeared in Las Vegas earlier this year.
Playing on the famous saying “What happens in Vegas, stays in Vegas,” they read, “What happens on your iPhone, stays on your iPhone.”
The billboards then made their way to Canada, where they read, “We’re in the business of staying out of yours.”