Apple’s retro rainbow logo might make a comeback


rainbow logo
Bring it back!
Photo: Apple

The iconic rainbow Apple logo that originated in 1977 could make an appearance on Apple products in the year 2019.

Apple killed the beloved rainbow logo in 1999 in favor of the single color used presently, but a new rumor claims the company is considering bringing it back.

A look at Apple’s changing corporate logo over the years.
Photo: Nick DiLallo/Apple

MacRumors shared the rainbow logo comeback rumor this morning citing a “well-connected tipster, who in turn cites a corporate Apple employee in Cupertino.”

Details on which Apple products might get the new old logo weren’t given. Apple could bring it back to the Mac. Adding it to some special edition or (PRODUCT)RED iPhones could make sense too.

There have been some clues earlier this year that Apple might be ready to embrace its old logo again. Apple renewed its trademark on the logo last year. Jony Ive also meticulously created a rainbow stage at Apple Park that used the rainbow Apple logo’s design. Although Ive was a fan of minimalist design, even he seemed to want to bring the rainbow Apple logo back.

“There is the resonance with the rainbow logo that’s been part of our identity for many years,” Jony Ive recently explained. “The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.”

Of course, the rumor could totally turn out to not be true, or Apple could change its mind on bringing it back, so don’t get too hyped just yet. It would be a cool idea though. We’d also like Apple to bring the glowing Apple logo back while they’re at it. Or maybe combine the two? Apple’s next big event will likely be held in September when the company is expected to reveal its 2019 iPhone lineup.


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