You’d think that most of the subscribers to Apple Music would be firmly locked into the Apple ecosystem. That may be true, but new figures suggest that there are quite a few listeners on Android as well.
Figures shared by Sensor Tower‘s Store Intelligence platform suggest that 40 million Android users have installed the Apple Music app from Google Play. Not only that, but the analytics firm believes that the “current quarter will be the service’s best yet for new users on the platform.”
Apple Music launched in June 2015. While it was initially an exclusive to iOS, it didn’t take more than a few months until it made its way to Android. This mirrors what happened with iTunes back in the day. Despite originally being exclusive to Mac users, it quickly made its way to Windows PCs. This was after Steve Jobs was convinced of how much extra cash this would rake in.
As Sensor Tower writes:
“Our estimates show that, following a steady quarter-over-quarter decline in new users for Apple Music on Android beginning in 4Q17 and continuing through 2Q18, the app has grown new users sequentially between 2Q18 and 4Q18, with 1Q19 on track to top all previous quarters. New users of the app in 4Q18 were up 43 percent over 1Q18, and we project that 1Q19 installs will total 3.8 million for a year-over-year increase of 65 percent.”
The U.S. leads the way
Users in the U.S. make up around 28 percent of all Apple Music for Android downloads. After this, there’s a big falloff to second place, occupied by India with 7 percent of the total. The U.K., Brazil and Russia round out the top five — with 6 percent, 5 percent, and 4 percent of total installs.
At present, Apple Music has an estimated 56 million subscribers worldwide. However, it’s not clear exactly how many of these are paying subscribers and how many are using the free trial. Similarly, it’s worth highlighting that a download of an app is not the same as a paid subscriber. But these latest figures do show that there are plenty of non-Apple users interested in what Apple Music has got to offer.
Which streaming music service, if any, do you use? Let us know in the comments section below.
Source: Sensor Tower
