How to watch Apple’s ‘It’s show time’ event


It’s Show Time! Follow the action with us today.
It’s Show Time! Follow the action with us today.
Photo: Charlie Sorrel/Cult of Mac

Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.

Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!

How to tune in to Apple’s live stream

The fun begins at 10 a.m. Pacific (1 p.m. Eastern/17 p.m. GMT), and you can easily set a reminder (see below) so you don’t miss a second.

The Cult of Mac live blog will begin before the event, so if you want to get in the mood, that’s the place to visit. We’ll also be going in-depth on all the news as it’s announced.

Watch the ‘show time’ event at an Apple Store

If your local Apple Store has a video wall, you can head down there at “show time” and watch the action on the big screen. It’ll be like watching a sports event, only you’ll be surrounded by nerds and hipsters instead of jocks. Unfortunately, there will be no beer, unless you sneak it in yourself.

Mac, iPhone and iPad

To watch the “It’s show time” event on your computer, just visit Apple’s Special Event page at the appointed time. You’ll be able to stream the show right there in the Safari browser. And if you visit it now, you can click the link to add a reminder to your calendar.


You should also be able to watch the same keynote stream as on the Mac, using Edge, Chrome or Firefox.

On the Apple TV

To watch the big event on your own big screen, you’ll need to install the Apple Event app for tvOS. If you’re a regular with Apple Events, then you probably have it already. If not, install it now, and leave time for essentials (like making popcorn) before the event begins.

Get a Twitter reminder

If you like this tweet from Apple, then you will “get updates from Apple.” For previous events, that’s meant a Twitter reminder.

Catch up afterward

If you miss the event and want to catch up on it later, you can head to the same Apple Special Event page, and see all the recent events, ready to be streamed. Soon after the event concludes, today’s “It’s show time” event should be added to the list.

See you there!


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