Apple acquires Italian startup that specializes in backend automation | Cult of Mac

Apple acquires Italian startup that specializes in backend automation


The Stamplay team.
Photo: Il Sol 24 Ore

Apple recently acquired a startup that could soon help the iPhone-maker deliver better backend tools to iOS and macOS developers.

Stamplay, an Italian startup that specialized in building a “low code workflow automation” platform, was reportedly purchased by Apple for about $5.6 million. The acquisition hasn’t been confirmed by Apple but there are some telltale signs that Stamplay’s tech has found a new home.

News of the Stamplay purchase was first reported by Italian newspaper Il Sore 24 Ore which claims one of the stipulations of the deal was that its founders become Apple employees. It’s unclear if the 5 million euro purchase price was for a full acquisition of the company or just an “acquihire” of its most valuable employees.

Stamplay’s website was stripped of most of its information, a classic move by Apple when it acquires companies. You can see the old website had a lot more details about the company and who it partnered with back in February of this year. The old site promised companies that it could “streamline operations and improve productivity by 10X” with its automation platform.

Companies used Stamplay’s platform of APIs to create their own web-based apps. The company raised less than a million in funding but grew to have offices in Rome, London and San Francisco. Stamplay’s tech could be adapted to give developers more backend tools without a steep learning curve for new develoeprs.



Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.