Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

For many months, Apple has been quietly signing up actors, directors and producers for TV programs. The company has now paid for dozens to be produced. The company is expected to unveil its steaming video service on March 25, at a press event dubbed “It’s show time.”

Not just Apple TV content

On top of programming it’s created in-house, Apple is hammering out the final details of agreements to add movies and TV shows from HBO, Showtime, Starz and others, according to Bloomberg.

The negotiations allegedly would result in these shows appearing side-by-side with Apple’s own content, with the Showtime etc. getting a share of watchers’ subscription fees.

Having a robust collection of movies and shows is seen as critical to making this Apple TV service a success. If everything comes together, the company could pull in as many as 100 million subscribers and in $7 billion to $10 billion annually.