Americans about to purchase a handset are far more interested in an iPhone than in devices running the rival Android OS, according to a survey done by an industry analysis firm.
But the news isn’t all good for Apple. The same survey found only moderate interest in the company’s rumored streaming video service.
Apple vs. Android
The most recent survey of 1,500 U.S. consumers done by Robert W. Baird & Co. found that 15 percent of respondents intend to get a new phone in the next two months, lower than in the past.
But there’s a positive for Apple, as 67 percent of those people indicated they plan to get an iPhone. That’s up from about 60 percent in the last two rounds of this survey.
“Our semiannual U.S. Apple survey confirms slowing smartphone purchase intent, but on a bright note, suggests continued strong iPhone share,” said William Power from Baird in a note to investors today.
The same note pointed out that people with an iPhone are generally heavily invested in the whole Apple ecosystem. They own 2.6 computers from this company on average, whether Mac, iPad, Watch, etc.
Tepid interest in streaming Apple TV
Apple is widely expected to unveil a streaming video service soon, possibly next month. But it may face an uphill battle. The survey by Robert W. Baird & Co. found that just 18 percent of respondents are in any way interested in becoming subscribers.
Of course, there has not yet been any advertising for this service, nor do we even know what it will cost or deliver. Apple has yet to say anything official about it.
Looking at Apple’s other offerings, Power found room for optimism. His note highlighted Cupertino’s “success with newer products like Apple Watch, and services like Apple Music.”
Via Barron’s
from Cult of Mac
