A stunning edit of 10 photos will soon adorn billboards around the world to advertise the iPhone’s camera capabilities after Apple today announced the winners of the Shot on iPhone Challenge.
The contest ran from Jan. 22 to Feb. 7 and drew thousands of images from around the world. Six of the 10 winners are from the United States. The other four photographers are from Belarus, Singapore, Israel, and Germany. They were selected from a panel of judges that included Apple executives and some of the most widely respected artists, photographers, and editors in the photo community.
Winning photos originated from the range of iPhone models, from the newest flagship iPhone XS Max to the now seemingly humble iPhone 7. The contest drew heat from online photo communities when Apple initially announced the contest would not include paying the photographers.
Apple did an about-face a couple of days later, announcing it would pay an undisclosed fee to license the photo for the ad campaign.
Apple has run “Shot on iPhone” campaigns since the iPhone 6. Typically, a team from Apple mines Instagram and Twitter in search of a hashtag to indicate photos were made with an iPhone. This is the first contest it has held to find photos for the campaign.
Among the winners was Dina Alfasi of Israel, whose work she finds on her daily commute to work was featured on Cult of Mac earlier this month.
Alfasi’s picture was of a reflection of a silhouetted pedestrian perfectly center in a heart-shaped puddle.
The winning images below will include a caption with a judge’s comment.