This $43,000 Apple Watch will appeal to your inner oligarch


golld Apple Watch
This Series 4 will cost serious dollars.
Photo: Caviar

Caviar, a Russian company that tricks out iPhones in gold and precious gems, has an Apple Watch Series 4 “for those who cannot be surprised easily.”

So let’s see if that’s you. How does $43,850 strike you?

The headline may have ruined the surprise, but you might be startled once you learn the details that got the watch to that price point.

Caviar’s Series 4 watches are double electroplated with gold and embellished with 633 precious stones. There are three styles based on three kinds of caviar, white, black and red.

gold Apple Watch
The Black Caviar Apple Watch Series 4 with black diamonds.
Photo: Caviar

“Caviar is the literal translation of our brand name, and it also is the univocal synonym of wealth, such broad, hospitable and generous Russian life on a grand scale,” the company said in a statement announcing the line. “So, we thought that it is time to address directly to the image of this delicacy and turn it into a jewel!

The White Caviar model is the most expensive with white diamonds. For those on a budget, a version covered in black diamonds runs $41,390. The Red Caviar Series 4 watch is covered in rubies and will set an oligarch back $37,650.

Cult of Mac routinely posts sticker-shock-type headlines over stories on the latest tech indulgence from the company.

Caviar often celebrates Russian President Vladimir Putin with a gold phone featuring his cheery expression.

The company also likes to stir the pot politically with its phones. It twice offered iPhones with the mug of President Donald Trump (gold combover included) and, as relations began to sour between the two nations, offered an iPhone depicting a ballistic missile flying over Putin’s head.

Most recently, Caviar advertised a gold-plated iPhone XS for around $15,000.


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