Apple tops Best Global Brands list for 6th consecutive year


Apple adds 5 new vice presidents to its executive lineup
Apple is way ahead of the competition in value.
Photo: Lyle Kahney/Cult of Mac

Apple has topped Interbrand’s annual list of the Best Global Brands for the sixth consecutive year.

The iPhone-maker, which has seen its brand value increase 16 percent this year, ranked highly in consistency, engagement, and differentiation. It is followed by Google, while Amazon has quickly climbed into third place after its brand value increased an impressive 56 percent.

Interbrand ranks brands using 10 categories, including commitment, relevance, authenticity, governance, responsiveness, and presence. Since 2013, when it ended Coca-Cola’s 13-year reign, Apple has topped the list of the Best Global Brands — and it holds onto that title in 2018.

Apple ranked 1st in Best Global Brands 2018

Apple’s brand value is measured at $214.48 billion, up 16 percent from last year, which firmly secures the top spot. Google’s value has risen 10 percent, but it is still significantly less than Apple’s at $155.5 billion.

Amazon has overtaken Microsoft and Coca-Cola to secure third place this year, with its value rising 56 percent — more than any other company — to $100.7 billion. Interbrand says the retail giant has “reinvented almost every sector,” such as smart speakers and video streaming.

Facebook is the only brand in the top ten to lose value, with a 6 percent drop to $45.16 billion. New entries to the list this year include Spotify in 92nd place, and Nintendo in 99th place. Samsung, one of Apple’s biggest competitors, secured sixth place with a value of $59.89 billion.


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