The iPhone X is already dead

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iPhone X home screen
Au revoir, iPhone X.
Photo: Apple

Apple’s controversially expensive iPhone X now has the dubious title of having the shortest shelf-life of any phone Apple’s ever made.

After ushering in its new lineup of 2018 iPhones this morning during the Gather Round keynote, Apple quietly discontinued the iPhone X and pulled all of the listings from its online store.

Fans hoping to pick one up for cheap will be disappointed to find out you can’t purchase the device any longer. Apple is still selling the iPhone 8 and iPhone 8 Plus that were introduced alongside the iPhone X last year, but its previous flagship smartphone is officially dead.

Of course, wireless service providers like AT&T and Verizon still have this model available until they run out off stock. And there’s always Craigslist for a used one.

Sic transit gloria mundi

In the months after its launch, the iPhone X faced unrelenting skepticism. Analysts were convinced it was selling very poorly. Then last spring Apple revealed that the nay-sayers had been wrong, and the iPhone X was its top-selling model. And analysts finally had to come around and admit that this was the most popular smartphone in the world.

But that was months ago. And Apple just took the wraps off the iPhone XR priced even cheaper than the iPhone 8 Plus was last year. It’s hard to see there being much demand for an iPhone X with older chips and worse cameras than the cheaper iPhone XR.

The iPhone SE and iPhone 6S were also discontinued this afternoon. Apple’s cheapest iPhone is now the iPhone 7, which starts at $449.