Live blog: Apple unveils its biggest iPhone lineup ever

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iphones
The iPhone XS Max will be the largest iPhone Apple ever made.
Photo: Ste Smith/Cult of Mac

Apple’s most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.

Details about the entire 2018 iPhone lineup have already surfaced online, even as Tim Cook and the gang get set to take the stage at the Steve Jobs Theater this morning.

Will Apple be able to pull out “one more thing” to wow fans? We’ll find out in just a few hours. Come on in and join Cult of Mac‘s live blog for a full breakdown on everything that is announced today.

Apple Gather Round event live blog

September 12, 2018 11:49 am PDT Ed Hardy

Absolutely no surprises. The analysts will be thrilled. And I expect Apple’s stock price to rise on news of new, super-expensive iPhones.

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September 12, 2018 11:47 am PDT Ed Hardy

The check ins in the mail, Buster.

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September 12, 2018 11:47 am PDT Leander Kahney

Most spoiled Apple keynote ever — nothing that wasn’t already leaked!

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September 12, 2018 11:46 am PDT Buster Hein

Yeeet! You I accept venmo Ed. But NOT Apple Pay through iMessage. That’s trash

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September 12, 2018 11:46 am PDT Charlie Sorrel

Bad luck Ed. You’re out a hundred bucks.

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September 12, 2018 11:46 am PDT Lewis Wallace

I sense a “we still haven’t finished the AirPower” coming.

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September 12, 2018 11:46 am PDT Buster Hein

no one more thing! no iPads. No Macs. Sorry Ed.

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September 12, 2018 11:46 am PDT Charlie Sorrel

That looks like it! An early finish.

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September 12, 2018 11:44 am PDT Charlie Sorrel

I sense a “One More Thing” coming…

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September 12, 2018 11:44 am PDT Luke Dormehl

No AirPower update?

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September 12, 2018 11:43 am PDT Charlie Sorrel

Still time for a new iPad, @Ed! Fingers crossed.

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September 12, 2018 11:43 am PDT Lewis Wallace

And here comes the HomePod afterthoughts. Remember that Apple smart speaker? Although Tim says Siri Shortcuts will really open up HomePod’s capabilities. Software updates will land Monday, Sept. 17.

Final version of macOS Mojave lands Sept. 24.

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September 12, 2018 11:42 am PDT Buster Hein

True. A lot of my friends told me they’re getting the iPhone XS Max cause they just pay for it monthly anyway.

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September 12, 2018 11:42 am PDT Charlie Sorrel

Prices are great, for something like this. Plus, who cares? Everyone buys on contract anyway.

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September 12, 2018 11:41 am PDT Lewis Wallace

Even the geographic rollout of these phones will be fastest, says Schiller.

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September 12, 2018 11:41 am PDT Buster Hein

iPhone XS is stupid expensive. Starts at $999. The iPhone XS Max starts at $1099. You can preorder those on friday. They ship on September 21

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September 12, 2018 11:41 am PDT Ed Hardy

The prices are everything we feared.

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September 12, 2018 11:40 am PDT Buster Hein

$749 for the iPhone Xr. Ships October 26

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September 12, 2018 11:40 am PDT Ed Hardy

My prediction is the Bokeh effect on the iPhone Xr will be quirky. It’s not going to be as reliable as the iPhone Xs.

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September 12, 2018 11:39 am PDT Luke Dormehl

The iPhone X r starts at $749.

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September 12, 2018 11:39 am PDT Charlie Sorrel

Nice current movie reference, @luke.

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September 12, 2018 11:39 am PDT Luke Dormehl

@Charlie It’s like The Lawnmower Man with less Pierce Brosnan and a Marc Newson-designed lawnmower.

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September 12, 2018 11:38 am PDT Charlie Sorrel

Jony is really stressing how much of the X r is the same as the X s.

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September 12, 2018 11:37 am PDT Charlie Sorrel

@luke his head is in a hermetically-sealed, sapphire-glass jar.

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September 12, 2018 11:36 am PDT Ed Hardy

A summary of the iPhone Xr:

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September 12, 2018 11:36 am PDT Luke Dormehl

More sonorous Jony Ive voice. His consciousness has been uploaded to an iMac Pro somewhere in Apple Park, right? Surely that explains why he’s never on stage.

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September 12, 2018 11:35 am PDT Charlie Sorrel

Heeeeere’s Jony!

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September 12, 2018 11:35 am PDT Charlie Sorrel

I wonder if it’s lighter than the X s? That would be quite something.

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September 12, 2018 11:35 am PDT Lewis Wallace

Does any normal person care if their phone screen is LCD or OLED? I’m not seeing the downside to the iPhone Xr. Plus, it’s got disco-colored aluminum. Can’t WAIT to hear the pricing.

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September 12, 2018 11:34 am PDT Charlie Sorrel

It’s pretty much as good as the new X s. Unless you’re really into the OLED, and the dual cameras, it’s hard to see why you’d bother with the X s. For most people anyway.

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September 12, 2018 11:34 am PDT Buster Hein

What’s the point of dual lens cameras then if you can do it all with just one?

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September 12, 2018 11:33 am PDT Charlie Sorrel

This is going to be massive.

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September 12, 2018 11:32 am PDT Charlie Sorrel

Wow, the single camera can still do portrait mode, even without the second camera. It even has the special “bokeh” feature.

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September 12, 2018 11:32 am PDT Lewis Wallace

It’s got half of the iPhone Xs camera, but can even create Portrait Mode photos using just its single-camera lens. And it’s got the crazy depth-control feature.

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September 12, 2018 11:31 am PDT Ed Hardy

Compared to the iPhone 8 Plus:

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September 12, 2018 11:31 am PDT Charlie Sorrel

Single camera, the same as the wide camera from the X s and X s max

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September 12, 2018 11:31 am PDT Charlie Sorrel

It even has the new A12 Bionic chip.

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September 12, 2018 11:30 am PDT Charlie Sorrel

LCD iPhone X-a-like with aluminum body, haptic touch (instead of 3D Touch), and Face ID.

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September 12, 2018 11:30 am PDT Ed Hardy

No 3D Touch.

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September 12, 2018 11:30 am PDT Buster Hein

How do i get on the Apple marketing team? i got ideas

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September 12, 2018 11:29 am PDT Luke Dormehl

Got to love Apple’s branding though. Boring out LCD is now Liquid Retina! That’s why Apple’s marketing folks make the big bucks.

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September 12, 2018 11:29 am PDT Lewis Wallace

Liquid Retina … hmmm.

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September 12, 2018 11:29 am PDT Buster Hein

Edge-to-Edge LCD display. Most advanced LCD ever says Phil. They call it a Liquid Retina display.

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September 12, 2018 11:29 am PDT Luke Dormehl

Interesting to see Apple holding off the LCD iPhone for last. Does this show that Apple’s super serious about the emerging market? Since it hasn’t mentioned the price yet, possibly not.

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September 12, 2018 11:28 am PDT Charlie Sorrel

@lewis “r” means rad.

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September 12, 2018 11:28 am PDT Charlie Sorrel

Wait, there is a product RED version! Ha.

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September 12, 2018 11:28 am PDT Lewis Wallace

All the (horrible) names were right on the money. What does r mean?

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September 12, 2018 11:27 am PDT Charlie Sorrel

Product RED iPhone from Bono! Kidding! It’s the iPhone X r

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September 12, 2018 11:26 am PDT Charlie Sorrel

One more iPhone!

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September 12, 2018 11:26 am PDT Ed Hardy

We’re still waiting for the 6.1-inch iPhone announcement. (I’m still waiting for new iPad Pro models, but not with much hope.)

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September 12, 2018 11:25 am PDT Buster Hein

More info on DAISY

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September 12, 2018 11:25 am PDT Charlie Sorrel

Budget iPhone X with LED screen? An Apple TV set?

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September 12, 2018 11:25 am PDT Luke Dormehl

Apple introduces DAISY, its new recycling robot. And, possibly, a neat naming nod to 2001: A Space Odyssey. https://www.youtube.com/watch?v=OuEN5TjYRCE

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September 12, 2018 11:24 am PDT Charlie Sorrel

The iPhone X s announcement is done, and there’s still a half hour left. What else is coming?

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September 12, 2018 11:22 am PDT Luke Dormehl

Apple wants to eliminate mineral mining for its products. That’s a way off — but it’s really important.

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September 12, 2018 11:22 am PDT Ed Hardy

A summary of the iPhone Xs and iPhone Xs Max:

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September 12, 2018 11:22 am PDT Leander Kahney

Wow. Lisa Jackson, ex-EPA chief. Pretty significant. Cook and Jackson have been doing a lot of work in environmental initiatives, and it’s significant, important work.

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September 12, 2018 11:21 am PDT Charlie Sorrel

Wow, now Apple is run on 100% renewable energy, including data centers.

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September 12, 2018 11:21 am PDT Luke Dormehl

Apple reminds us that its facilities run on 100 percent sustainable energy — ranging from its data centers which run Apple’s Services to, yes, Apple Park. That’s a lot of clean energy.

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September 12, 2018 11:19 am PDT Charlie Sorrel

In China, the phone will have two physical SIM slots. I wonder why?

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September 12, 2018 11:19 am PDT Lewis Wallace

It’s called Dual SIM Dual Standby, or DSDS.

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September 12, 2018 11:18 am PDT Charlie Sorrel

Dual SIM uses one hardware SIM, and one software eSIM, as previously used in iPad and Apple Watch.

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September 12, 2018 11:18 am PDT Buster Hein

You can have both SIMs in your phone, whichever number gets a call becomes the active line. It also comes with an eSIM.

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September 12, 2018 11:17 am PDT Charlie Sorrel

Dual SIM in iPhone Xs

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September 12, 2018 11:17 am PDT Luke Dormehl

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September 12, 2018 11:17 am PDT Buster Hein

The iPhone XS should last 30 minutes longer than the iPhone X, and the XS Max will last up to an hour and a half more than the X. It has the biggest battery Apple’s ever put into an iPhone.

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September 12, 2018 11:16 am PDT Buster Hein

Yeeeew! These low light videos look amazing. Hope Apple isn’t pulling a Huawei on us and really recorded these with a DSLR

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September 12, 2018 11:16 am PDT Charlie Sorrel

The low light video is pretty great too.

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September 12, 2018 11:16 am PDT Ed Hardy

Change the depth of field blur after the image has been taken:

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September 12, 2018 11:16 am PDT Luke Dormehl

Apple’s demo video for the new iPhone shows some extraordinary low light photography. It’s amazing to think this can be done with a smartphone!

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September 12, 2018 11:15 am PDT Lewis Wallace

Schiller calls this computer-assisted image capture and advanced image processing “a new era of photography.” It really does look amazing.

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September 12, 2018 11:15 am PDT Charlie Sorrel

There’s a slider that lets you run from f1.4 to f16, and blur the background as if you’d used that aperture.

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September 12, 2018 11:14 am PDT Charlie Sorrel

Portrait mode now works how we always wanted it too. “Smart bokeh” lets you adjust the depth of field blur after taking the photo. That’s just incredible.

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September 12, 2018 11:14 am PDT Buster Hein

Woah! you can now adjust the depth of field after you take a photo! That’s huge!

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September 12, 2018 11:12 am PDT Buster Hein

I’ve been using the iPhone X as my main camera for all of 2018 so I’m stupid excited to get my fingers on these new sensors to shoot some cliff jumping shenanigans. Hard to beat the convience of an iPhone in your pocket over a DSLR in your bag now.

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September 12, 2018 11:12 am PDT Charlie Sorrel

New “bokeh” feature

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September 12, 2018 11:11 am PDT Charlie Sorrel

This new camera is incredible!

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September 12, 2018 11:11 am PDT Ed Hardy

It’s not just a camera. It’s a camera backed up by a powerful computer.

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September 12, 2018 11:11 am PDT Buster Hein

Schiller is explaining that the iPhone XS neural engine basically shoots a bunch of bracketed photos to bring up highlights and shadows all without you ever noticing.

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September 12, 2018 11:10 am PDT Charlie Sorrel

Smart HDR does HDR even on moving photos, using the cool “zero shutter lag” buffer too. No regular camera can do that.

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September 12, 2018 11:09 am PDT Buster Hein

The iPhone XS can do 1 trillion operations per photo to make pictures look more amazing

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September 12, 2018 11:09 am PDT Lewis Wallace

iPhone Xs image signal processor works in tandem with the improved Neural Engine to work photographic magic behind the scene. It can do 1 trillion operations on every photo you take.

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September 12, 2018 11:09 am PDT Luke Dormehl

It’s amazing to think that, just a few years back, Apple was lagging behind everyone else (well, other tech giants) on AI. That couldn’t be further from the truth today.

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September 12, 2018 11:09 am PDT Charlie Sorrel

Phil has pretty much skipped over the new hardware specs for the camera, to focus (ho ho) on the chip inside. 3D-sensing algorithms do a trillion operations on a photo as you take it.

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September 12, 2018 11:08 am PDT Ed Hardy

All the specs on the iPhone Xs camera:

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September 12, 2018 11:07 am PDT Buster Hein

“You are going to be blown away with the pictures you can take wih the iPhone XS camera system.”
It packs two 12MP sensors on the back

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September 12, 2018 11:07 am PDT Charlie Sorrel

Camera updates. Bigger pixels in the 12MP wide angle camera.

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September 12, 2018 11:07 am PDT Luke Dormehl

I was weirdly unexcited about this year’s iPhone refresh. Needless to say, that has totally changed!

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September 12, 2018 11:06 am PDT Charlie Sorrel

Phil showing off an iPhone-shot photo on the cover of Time.

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September 12, 2018 11:06 am PDT Buster Hein

Now for the update I’m most excited for: the camera!

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September 12, 2018 11:06 am PDT Ed Hardy

ARKit 2 allows multiple plays to view the same augmented reality game simultaneously.

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September 12, 2018 11:05 am PDT Ed Hardy

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September 12, 2018 11:04 am PDT Charlie Sorrel

More on Homecourt app here: https://www.cultofmac.com/572457/basketball-app-ai-jeremy-lin/

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September 12, 2018 11:03 am PDT Buster Hein

Get one of your nerdy dart friends to make an app Lewis!

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September 12, 2018 11:03 am PDT Lewis Wallace

HomeCourt’s “real-time shot science” looks awesome for basketball. How long until we get this functionality for darts?

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September 12, 2018 11:02 am PDT Buster Hein

We already covered HomeCourt earlier this month. It looks pretty impressive. Coming to iPhones this fall, just in time for basketball season.

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September 12, 2018 11:02 am PDT Ed Hardy

The Homecourt app in action, tracking the player automatically:

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September 12, 2018 11:01 am PDT Luke Dormehl

This is really impressive stuff. Real-time pose estimation, player tracking, and more — all at the same time. Six metrics in all.

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September 12, 2018 11:01 am PDT Charlie Sorrel

I love how Apple keeps doing new things with the iPhone camera, by combining it with the massive computer behind it.

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September 12, 2018 11:00 am PDT Charlie Sorrel

Wow, new Homecourt app to track basketball players shooting, to analyze their shots.

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September 12, 2018 11:00 am PDT Buster Hein

Steve Nash is on stage! My Phoenix Suns have never been the same since he left. God I miss him.

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September 12, 2018 10:58 am PDT Charlie Sorrel

In the movie version of this keynote, Bethesda’s Todd Howard will be played by Sean Penn

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September 12, 2018 10:58 am PDT Buster Hein

It looks like Bethesda is bringing its ‘Elder Scrolls: Blades’ game to iPhones this fall. It’s gorgeous on the iPhone XS Max. Console quality graphics right here.

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September 12, 2018 10:56 am PDT Ed Hardy

ARKit 2 in iOS 12 gets a mention:

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September 12, 2018 10:56 am PDT Buster Hein

Cliff Notes version of Kaiann’s showcase of the A12 Bionic chip: It’s like hella friggin fast. You won’t even notice apps lagging anymore and you’ll be able to play Fortnite and stuff and it’ll look really really good. Like REALLY good. Other games will look good too.

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September 12, 2018 10:56 am PDT Ed Hardy

Now we’re talking augmented reality:

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September 12, 2018 10:55 am PDT Charlie Sorrel

This part of the A12/iPhone presentation is all “speeds and feeds.” It’s like reading a 1990s PC magazine.

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September 12, 2018 10:54 am PDT Buster Hein

Yeah it’s not like i do anything that’s actually important for the future of humanity on my iPhone.

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September 12, 2018 10:53 am PDT Ed Hardy

Not everyone needs to calculate rocket trajectories.

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September 12, 2018 10:52 am PDT Charlie Sorrel

Good to see that the world’s most powerful pocket computer is being used to map animal faces onto callers during FaceTime calls.

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September 12, 2018 10:52 am PDT Luke Dormehl

Real-time machine learning is possible on the new iPhones, for what should result in some super impressive camera and AR apps. Among other things.

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September 12, 2018 10:50 am PDT Ed Hardy

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September 12, 2018 10:49 am PDT Luke Dormehl

“Without question, the smartest and most powerful chip ever in a smartphone,” says Phil Schiller.

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September 12, 2018 10:48 am PDT Charlie Sorrel

5 trillion operations per second, compared to 600 billion from the slowpoke A11 Bionic.

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September 12, 2018 10:48 am PDT Leander Kahney

This A12 is bonkers. So much tech. In only 7nm!

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September 12, 2018 10:48 am PDT Luke Dormehl

A11 could process 600 billion operations a second. A12 Bionic can process 5 trillion!

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September 12, 2018 10:47 am PDT Charlie Sorrel

Wow, the new A12 is way faster, and way more power efficient then the A11. Up to 50% more efficient.

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September 12, 2018 10:47 am PDT Buster Hein

There’s a 6-core CPU, a 4-core GPU and a neural engine for AI tasks.

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September 12, 2018 10:47 am PDT Ed Hardy

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September 12, 2018 10:46 am PDT Buster Hein

This year’s A series chip is a big breakthrough. They’re calling it the A12 Bionic. It’s the first ever 7 nanometer chip. It’s got 6.9 billion transisters.

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September 12, 2018 10:46 am PDT Charlie Sorrel

New A12 Bionic chip powers the new iPhones X

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September 12, 2018 10:46 am PDT Ed Hardy

No mention of recognizing faces in landscape mode yet.

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September 12, 2018 10:46 am PDT Buster Hein

Face ID is going to be faster on the iPhone XS and iPhone XS Max because Apple sped up the secure enclave.

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September 12, 2018 10:46 am PDT Ed Hardy

The iPad mini is dead.

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September 12, 2018 10:45 am PDT Charlie Sorrel

6.5-inch display isn’t that far off the iPad mini’s 7.9-inches.

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September 12, 2018 10:45 am PDT Ed Hardy

Let’s see if the LED version has 3D Touch. I say no.

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September 12, 2018 10:44 am PDT Buster Hein

Watching movies on your 6.5-inch iPhone XS Max is going to be even better with improved stereo sound!

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September 12, 2018 10:44 am PDT Buster Hein

Full details on the Apple Watch Series 4 can be seen right here

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September 12, 2018 10:44 am PDT Charlie Sorrel

3D-Touch still in the iPhones. Suck on that, analysts.

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September 12, 2018 10:43 am PDT Luke Dormehl

A beer-proof iPhone and an Apple Watch that can tell when you fall down on a Saturday night on the town. It’s like my colleague Killian has been advising Apple!

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September 12, 2018 10:43 am PDT Charlie Sorrel

New large iPhone X S Max is the same size as the old iPhone Plus, only with a much bigger screen.

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September 12, 2018 10:42 am PDT Ed Hardy

And the 6.5-inch version is now official.

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September 12, 2018 10:42 am PDT Charlie Sorrel

Phil is going really, really fast on this presentation.

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September 12, 2018 10:41 am PDT Ed Hardy

It’s waterproof in all kinds of liquids. Even beer.

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September 12, 2018 10:41 am PDT Charlie Sorrel

Waterproof: “The team tested it in ‘many different liquids’”

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September 12, 2018 10:40 am PDT Ed Hardy

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September 12, 2018 10:40 am PDT Ed Hardy

iPhone Xs is official.

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September 12, 2018 10:40 am PDT Charlie Sorrel

Pronounced Ten S, not Excess.

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September 12, 2018 10:39 am PDT Buster Hein

WHY IS TIM SHOUTING SO MUCH?!

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September 12, 2018 10:39 am PDT Leander Kahney

Portishead?

…remix.

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September 12, 2018 10:38 am PDT Luke Dormehl

“We’re going to take iPhone X to the next level,” says Tim Cook.

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September 12, 2018 10:37 am PDT Charlie Sorrel

Or is it Hokey Pokey?

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September 12, 2018 10:37 am PDT Killian Bell

It’s iPhone time!

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September 12, 2018 10:37 am PDT Leander Kahney

Luke’s right. That’s a great ad.

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September 12, 2018 10:37 am PDT Killian Bell

Cook is back to blind us with his sneakers.

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September 12, 2018 10:36 am PDT Charlie Sorrel

This Hokey Cokey video is wild.

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September 12, 2018 10:36 am PDT Luke Dormehl

And now… iPhone!

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September 12, 2018 10:36 am PDT Luke Dormehl

Apple is killing it with videos, too. This new Apple Watch Series 4 commercial is great!

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September 12, 2018 10:36 am PDT Ed Hardy

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September 12, 2018 10:35 am PDT Charlie Sorrel

Hopefully nobody bought a series 3 Apple Watch yesterday — price drop effective immediately.

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September 12, 2018 10:35 am PDT Killian Bell

watchOS 5 rolls out to all on September 17.

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September 12, 2018 10:35 am PDT Killian Bell

Series 4 will be available to pre-order on Friday, and will be on sale September 21.

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September 12, 2018 10:34 am PDT Luke Dormehl

Pre-orders start Friday. Well, there goes my next paycheck!

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September 12, 2018 10:34 am PDT Killian Bell

Series 3 is sticking around and now starts at $279.

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September 12, 2018 10:34 am PDT Leander Kahney

What’s a “Doobla tour”?

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September 12, 2018 10:34 am PDT Killian Bell

Apple Watch Series 4 with GPS starts at $399. If you want cellular, it’s $499.

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September 12, 2018 10:34 am PDT Killian Bell

Series 4 Hermes models will also be available this fall.

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September 12, 2018 10:33 am PDT Leander Kahney

Phew! All the old watch bands fit Series 4. That’s great news for our Apple Watch store

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September 12, 2018 10:33 am PDT Killian Bell

How much, Apple?!

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September 12, 2018 10:33 am PDT Killian Bell

Series 4 will be available in three aluminum finishes. All new band colors and styles fit any series of Apple Watch — and any bands you already own will work just fine with Series 4. The stainless steel line also gets a new finish — gold stainless.

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September 12, 2018 10:32 am PDT Ed Hardy

All that’s necessary to take an ECG:

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September 12, 2018 10:32 am PDT Killian Bell

“Apple Watch Series 4 is a device so powerful, so personal, so liberating that it can change the way you live each day,” Jony says.

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September 12, 2018 10:32 am PDT Charlie Sorrel

Apple Warch is now pretty much 100% a health device

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September 12, 2018 10:32 am PDT Leander Kahney

I wonder if the ECG can also detect BMI body makeup — fat, bone, muscle etc?

Don’t smart scales use a small electrical current to measure these things through your feet?

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September 12, 2018 10:31 am PDT Graham Bower

“Measure your runs with increased precision.” I like the sound of that

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September 12, 2018 10:31 am PDT Killian Bell

My Apple Watch Series 3 suddenly looks like trash.

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September 12, 2018 10:30 am PDT Charlie Sorrel

Jony video! “We asked ourself, what is the essence of a watch?”

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September 12, 2018 10:30 am PDT Ed Hardy

Here’s what it looks like when you take an ECG:

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September 12, 2018 10:30 am PDT Luke Dormehl

And here’s Jony Ive’s disembodied voice.

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September 12, 2018 10:29 am PDT Killian Bell

Apple now plays another video on Series 4. It starts with Jony Ive gushing about its design.

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September 12, 2018 10:29 am PDT Leander Kahney

Damn. All the technology packed into the Watch is mad.

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September 12, 2018 10:29 am PDT Killian Bell

That’s up to 18 hours a day, while outdoor battery life (when activity tracking) has been increased to six hours.

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September 12, 2018 10:28 am PDT Luke Dormehl

Same battery life as current models. Which, given the extra functionality, is not bad at all.

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September 12, 2018 10:28 am PDT Killian Bell

But how much is it going to cost?

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September 12, 2018 10:28 am PDT Killian Bell

What Apple is doing with the Watch is truly astounding. It’s not just another smartwatch anymore; no other wearable provides this kind of functionality.

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September 12, 2018 10:28 am PDT Charlie Sorrel

ECGs only available in the U.S at launch. Understandable, but I wonder if you can hack it, just by changing the region of your Apple Watch, like you can with News on iPhone etc?

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September 12, 2018 10:27 am PDT Killian Bell

“It’s amazing to think the same watch you wear everyday… can now take an ECG,” Williams says.

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September 12, 2018 10:27 am PDT Lewis Wallace

Can you imagine how many people are going to be buying these new Apple Watches for their relatives when they launch? How can you not get one, for instance, if your parent has a heart condition? Or for an aging relative who lives alone and is in danger of falling?

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September 12, 2018 10:27 am PDT Leander Kahney

Wow. FDA clearance is a big deal. The Apple Watch is officially a medical device — not a tinker toy.

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September 12, 2018 10:27 am PDT Killian Bell

If you don’t live in the U.S., you’ll have to wait longer.

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September 12, 2018 10:26 am PDT Killian Bell

These features will be available to customers in the U.S. “later this year,” Apple says.

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September 12, 2018 10:26 am PDT Luke Dormehl

Apple has received FDA clearance! That’s massive — and the first of its kind.

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September 12, 2018 10:25 am PDT Ed Hardy

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September 12, 2018 10:25 am PDT Killian Bell

The ability to access data from on-demand ECGs is “game-changing,” he adds.

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September 12, 2018 10:25 am PDT Leander Kahney

Dr Heart doctor shouldn’t be so obviously reading from the autocue!

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September 12, 2018 10:25 am PDT Luke Dormehl

If you’re interested in the Apple Watch for its health capabilities, but have previously been on the fence, this is the model that will change your mind.

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September 12, 2018 10:24 am PDT Killian Bell

“Capturing meaningful data about a person’s heart in real-time is changing the way we practice medicine,” Benjamin says.

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September 12, 2018 10:24 am PDT Charlie Sorrel

The ECG looks like an amazing tool for folks with heart conditions, and for early detection. A literal life-safer.

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September 12, 2018 10:24 am PDT Killian Bell

Apple invites Dr. Ivor Benjamin from the American Heart Association up to the stage to talk more about the ECG feature.

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September 12, 2018 10:23 am PDT Killian Bell

An Apple Watch ECG takes just 30 seconds, and at the end, it will provide you with a report on your heart rhythm.

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September 12, 2018 10:23 am PDT Leander Kahney

This is insane. An ECG in the Digital Crown!

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September 12, 2018 10:23 am PDT Killian Bell

In case you didn’t know, you would normally need to see a medical professional for an ECG. Now you can have one any time, anywhere.

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September 12, 2018 10:22 am PDT Killian Bell

This is the first ECG product regular consumers can buy over the counter.

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September 12, 2018 10:22 am PDT Killian Bell

The most impressive bit? Apple has installed electrodes into the new Apple Watch that allow you take your own electrocardiogram (ECG).

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September 12, 2018 10:21 am PDT Killian Bell

Apple Watch can now screen your heart rhythm in the background if it detects and irregular rhythm that indicates you could have a problem.

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September 12, 2018 10:21 am PDT Killian Bell

It will provide a notification when your heart rate appears to be too low, which could indicate your heart isn’t pumping enough blood to your body.

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September 12, 2018 10:20 am PDT Charlie Sorrel

@Killian I’ll bet Eddie Cue was involved in the pushing tests.

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September 12, 2018 10:20 am PDT Killian Bell

Series 4 also boasts three new heart features.

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September 12, 2018 10:20 am PDT Killian Bell

When you fall, a message with your location is sent to an emergency contact. Your family have no excuse to leave you in the freezing rain the next time you have a few too many and trip over your laces.

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September 12, 2018 10:19 am PDT Charlie Sorrel

“Wrist trajectory.”

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September 12, 2018 10:19 am PDT Leander Kahney

Dump your stock in the “I’ve fallen and I can’t get up” company! Apple Watch is gonna put them out of business.

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September 12, 2018 10:19 am PDT Killian Bell

And who did the pushing?

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September 12, 2018 10:19 am PDT Charlie Sorrel

Apple Watch’s fall-detection is going to get a real workout on a typical British Friday night out.

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September 12, 2018 10:18 am PDT Killian Bell

Apple captured data on real-world falls to make this happen. I wonder how many people got pushed over?

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September 12, 2018 10:18 am PDT Killian Bell

That’s thanks to a next-generation accelerometer.

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September 12, 2018 10:18 am PDT Luke Dormehl

The new Apple Watch will monitor falls and help you call for help. That’s a genuinely transformative use case for a lot of people.

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September 12, 2018 10:17 am PDT Killian Bell

Series 4 is “just as impressive on the inside.” It’s powered by an Apple S4 chip with a 64-bit CPU and a new GPU that offers up to two times faster performance.

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September 12, 2018 10:17 am PDT Leander Kahney

Jeff Williams just used a Steve Jobs line: “The back is absolutely beautiful.”

Jobs said the same thing about the original iMac.

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September 12, 2018 10:17 am PDT Charlie Sorrel

I wonder how useful it is for radio waves to pass through the back of the new Apple Watch? How solid is the average forearm?

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September 12, 2018 10:16 am PDT Killian Bell

The back of Series 4 is made from black ceramic and sapphire crystal. It allows for better cellular reception, Williams says.

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September 12, 2018 10:16 am PDT Killian Bell

Series 4’s speaker has been redesigned and is now 50 percent louder, making phone calls and Siri interactions much better. The microphone has been moved to the opposite site of the device to help make phone calls clearer and reduce echo.

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September 12, 2018 10:15 am PDT Luke Dormehl

The digital crown now offers haptic feedback for a more mechanical feel. That should be useful for scrolling through podcasts.

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September 12, 2018 10:15 am PDT Killian Bell

Now we’re onto the Digital Crown, which now includes haptic feedback to provide a more mechanical feel.

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September 12, 2018 10:15 am PDT Leander Kahney

The attention to detail in these new watch faces are insane! The bubble in the water face bounce off the edges!

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September 12, 2018 10:15 am PDT Killian Bell

Apple has also created some dynamic faces that fill Series 4’s larger screen. They look spectacular.

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September 12, 2018 10:15 am PDT Luke Dormehl

The Apple Watch Series 4 will tell you how to take a deep breath. And that’s actually a lot cooler than it sounds.

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September 12, 2018 10:14 am PDT Killian Bell

The Breathe app is now available as a Watch face in three variations. A simple raise of the wrist guides you through a deep breathe.

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September 12, 2018 10:14 am PDT Luke Dormehl

Giving users the ability to heavily customize their displays is a big change from Apple’s design philosophy of a decade ago — but a very welcome one.

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September 12, 2018 10:14 am PDT Leander Kahney

The new Watch looks great. Take my money!!!!!

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September 12, 2018 10:13 am PDT Killian Bell

The Modular face has also been redesigned to display more information in the center of the screen.

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September 12, 2018 10:13 am PDT Killian Bell

You can add loved ones to complications and tap them to instantly connect with them, or display multiple time zones at once.

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September 12, 2018 10:13 am PDT Killian Bell

Apple has created new complications that show more detail, and a new face that shows up to eight complications at once.

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September 12, 2018 10:12 am PDT Killian Bell

Series 4 screens are over 30 percent larger than their predecessors’. They come in 40mm and 44mm sizes, as expected, and they’re thinner this time around.

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September 12, 2018 10:12 am PDT Luke Dormehl

The new Apple Watch screen size is over 30 percent larger, but is actually smaller in volume due to its thinness.

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September 12, 2018 10:12 am PDT Killian Bell

“Everything about it has been redesigned and re-engineered,” Williams says about Series 4. “It’s just beautiful.”

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September 12, 2018 10:12 am PDT Leander Kahney

Wow. That was some Watch porn!

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September 12, 2018 10:11 am PDT Killian Bell

Its edge-to-edge display looks gorgeous.

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September 12, 2018 10:11 am PDT Lewis Wallace

That crazy “unicorn vomit” watch face was the real deal.

To be clear, I like it.

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September 12, 2018 10:11 am PDT Leander Kahney

Jeff Williams has a great line about the Apple Watch’s heart monitoring capabilities:
“Apple Watch has become a guardian for your health”

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September 12, 2018 10:11 am PDT Killian Bell

We’ve seen if before, of course, but it looks even more spectacular in motion.

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September 12, 2018 10:11 am PDT Killian Bell

We’re now watching a video featuring Apple Watch Series 4.

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September 12, 2018 10:10 am PDT Luke Dormehl

Apple Watch is an “intelligent guardian for your health.” Given the number of lives it has already saved, that’s no exaggeration.

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September 12, 2018 10:10 am PDT Killian Bell

Williams is walking us through the features Apple Watch offers to improve our health. He calls the device “an intelligent guardian for your health.”

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September 12, 2018 10:09 am PDT Killian Bell

Apple is “humbled and inspired” by how important Apple Watch has become to fans, Williams says.

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September 12, 2018 10:09 am PDT Killian Bell

Apple Watch has become an “indispensable part” of our lives for millions of people around the world, Cook says. Now Jeff Williams is up to tell us how Apple’s going to take Watch “to the next level.”

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September 12, 2018 10:08 am PDT Killian Bell

Apple Watch is being embraced by so many people around the world, Cook says. It’s not only the number one smartwatch, but the number one watch, period.

That’s impressive!

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September 12, 2018 10:08 am PDT Ed Hardy

Darn it!!!

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September 12, 2018 10:08 am PDT Killian Bell

Cook is now about to talk about two of Apple’s most personal products, starting with Apple Watch!

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September 12, 2018 10:07 am PDT Buster Hein

Apple is going tell us about TWO products today! No iPads Ed

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September 12, 2018 10:07 am PDT Killian Bell

Cook points out that those devices are changing everything we do, like transport, work, entertainment, and more.

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September 12, 2018 10:07 am PDT Luke Dormehl

That’s a mindbogglingly massive number!

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September 12, 2018 10:06 am PDT Killian Bell

Apple is about to ship its 2 billionth iOS device!

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September 12, 2018 10:06 am PDT Killian Bell

“We aim to put the customer at the center of everything we do,” he adds, before touting iOS as the world’s most advanced and “most personal” operating system.

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September 12, 2018 10:06 am PDT Killian Bell

Apple Stores are now welcoming over 500 million visitors per year, Cook says.

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September 12, 2018 10:05 am PDT Killian Bell

Tim’s wearing sneakers that are whiter than a Hollywood smile.

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September 12, 2018 10:05 am PDT Buster Hein

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September 12, 2018 10:04 am PDT Buster Hein

brilliant head fake by Timmy on twitter this morning. All that for a clicker

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September 12, 2018 10:04 am PDT Killian Bell

Tim has his “clicker” and he’s up on the stage. Are you ready?

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September 12, 2018 10:04 am PDT Luke Dormehl

Between Mission: Impossible/Apple team-ups, we’ve come a long way in 22 years since the last one: https://www.cultofmac.com/476723/today-apple-history-mission-impossible-ad/

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September 12, 2018 10:03 am PDT Killian Bell

Apple Park looks incredible. I’d love to work there. You know, if I didn’t already have an awesome job.

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September 12, 2018 10:02 am PDT Ed Hardy

I think this MI video a refence to Tim Cook’s tweet.

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September 12, 2018 10:02 am PDT Killian Bell

Oh, look! Another Mission: Impossible sequel.

It’s about time they made a new one.

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September 12, 2018 10:01 am PDT Luke Dormehl

Apple is following up its excellent David Attenborough WWDC parody with a Mission: Impossible spoof to open the event.

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September 12, 2018 10:00 am PDT Luke Dormehl

And we’re live! Our first pictures show the inside of the Steve Jobs Theater, complete with sliding wall to reveal the auditorium.

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September 12, 2018 9:59 am PDT Ed Hardy

He wanted someone to get that iPad Pro demo model on the stage ASAP. ;-D

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September 12, 2018 9:55 am PDT Buster Hein

looks like the tweet has already been deleted. What is that Tim Cook is in need of? Here’s a screenshot of it before it was deleted

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September 12, 2018 9:54 am PDT Leander Kahney

Tim Cook just posted something weird. “No. Who can get it here quickly?” he wrote just now.

The tweet looks like a text instead of a tweet.

https://twitter.com/tim_cook/status/1039919027462668288

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September 12, 2018 9:53 am PDT Buster Hein

I currently have two Apple livestream feeds open on my Mac to see which is fastest. Debating putting it up on my iPhone too… or would that be overkill?

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September 12, 2018 9:51 am PDT Leander Kahney

Here’s the remote camera that will broadcasting today’s event. Spotted by our Japanese Apple journalist friend @nobi

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September 12, 2018 9:47 am PDT Ed Hardy

True, the new iPad Pro tablets would be in danger of getting lost in the iPhone Xs hoopla, but Apple might not be worried. 2016 was the last time Apple came out with a iPhone and an iPad in fall, and both were announced together.

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September 12, 2018 9:45 am PDT Buster Hein

Reminder: You can watch Apple’s keynote live stream on Twitter. It comes with curated tweets and everything

https://twitter.com/i/events/1029485458235908096

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September 12, 2018 9:45 am PDT Buster Hein

You won’t see new iPads today

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September 12, 2018 9:45 am PDT Ed Hardy

Despite this morning’s leak, I’m still hopeful that we’ll see the redesigned iPad Pro models that have been in so many rumors.

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September 12, 2018 9:44 am PDT Buster Hein

i would be too stoked if the XS Max only costs $1000. Apple has got me whipped

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September 12, 2018 9:42 am PDT Ed Hardy

My predictions for prices:
iPhone Xs Max $999
iPhone Xs: $875
iPhone Xr (or Xc): $699

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September 12, 2018 9:40 am PDT Buster Hein

One More Thing…. we made a new dongle!

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September 12, 2018 9:34 am PDT Lewis Wallace

There have been so many spoilers for the products coming at this event. What are the biggest unknowns at this point? AirPower launch date? AirPods 2 in the pipeline? Apple Watch Series 4 actual features? Pricing, pricing, pricing?

Fingers crossed that the leaks (especially the new iPhone names) have been an elaborate Apple head fake.

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September 12, 2018 9:33 am PDT Ed Hardy

The Apple Store app now just says “Be Right Back.” It’s almost like a bunch of new products are about to be added.

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September 12, 2018 9:28 am PDT Buster Hein

People are already being let into the theater which looks pretty cozy.

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September 12, 2018 9:28 am PDT Leander Kahney

Heading in!

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September 12, 2018 9:17 am PDT Leander Kahney

Apple has custodians mopping up the small waterfall of dew falling off the roof of the Steve Jobs Theater, which, natch, has no rain gutters.

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September 12, 2018 9:09 am PDT Buster Hein

Badges for the event are very minimalist. And black. Errr ummm… space gray!

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September 12, 2018 9:07 am PDT Buster Hein

These smoked salmon avocado tarts look absolutely TO DIE FOR!

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September 12, 2018 8:50 am PDT Lewis Wallace

Jalapeno and candied bacon deviled eggs! I won’t one of those more than a new iPhone right now.

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September 12, 2018 8:49 am PDT Buster Hein

Here’s a little look at the breakfast treats Apple is serving up this morning

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September 12, 2018 8:41 am PDT Lewis Wallace

Some other things we apparently already know, due to overnight leaks:

Huge Apple website leak confirms new iPhone names and colors
Apple Watch Series 4 will come in 40mm and 44mm sizes
Big Apple leak contains no sign of new Macs or iPad Pros

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September 12, 2018 8:37 am PDT Buster Hein

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September 12, 2018 8:26 am PDT Buster Hein

We’re 1.5 hours away from showtime but some members of the press are already inside the Steve Jobs Theater.

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