Don’t even think about copying Apple's Steve Jobs Theater | Cult of Mac

Don’t even think about copying Apple’s Steve Jobs Theater


steve jobs theater
The Steve Jobs Theater as it appears today.
Photo: Apple

Apple is rightly proud of its Steve Jobs Theater on the Apple Park campus, and now it’s got the design patent to stop others copying it.

The attractive circular glass building gives way to a 1,000 underground auditorium — complete with hidden walls, high tech projection system, and leather chairs which set Apple back a reported $14,000 apiece.

The theater was first unveiled last year for the official launch of the iPhone X. It is also likely to be the site for this year’s iPhone debut, although Apple has yet to officially announce it.

A miniature Apple masterpiece

Reminiscent of some of the most distinctive Apple Store, people gain access to the Steve Jobs Theater by entering at ground level and then descending to a subterranean showroom. This can be accessed either via a spiral staircase or using one of two custom elevators.

Steve Jobs Theater
One of Apple’s designs.
Photo: USPTO/Apple

These elevators rotate as they descend, so that passengers enter and exit through the same door, even though they do so from different directions. The Steve Jobs Theater itself boasts a retracting wall, behind which is located a hidden product testing area.

It’s not clear at which point Apple decided to name the theater after Jobs. During construction of Apple Park, Tim Cook shot down suggestions that the new campus be named after Steve by saying that this is not something Jobs would have wanted.

Steve Jobs Theater

Apple patenting a building design is not uncommon for the company. It has previously done so for the exterior of some of its Apple Stores — and even for the iconic glass staircases inside (which Jobs helped design) and even the layout of the retail experience.

The newly published design patent application (titled “Building”) doesn’t offer too much new information, although it does include the names of the designers.

These include Doo Ho Lee, director of design at Apple Retail Real Estate & Development; Ted Nordstrom, Architect and Senior Design Manager in the Apple Retail Americas Design Team; Winston Shu, principal at Integrated Design Associates, and Mung Fei Yim, a senior designer at IDA.

Source: ISPTO

Via: Patently Apple