The smart speaker contest may be a two-horse race between the Amazon Echo and Google Home, but Apple’s HomePod is starting to carve out a share as well.
According to new research from Consumer Intelligence Research Partners, the total smart speaker market has now reached 50 million units in the United States. Among the installed base of U.S. devices, Amazon has 70 percent, Google has 24 percent and Apple has 6 percent.
While Apple is very much the runner-up in this contest, it still means that the company has sold approximately 3 million HomePod speakers to date in the U.S.
“Apple introduced HomePod in the first quarter, and now has a small but meaningful share,” said Josh Lowitz, partner and co-founder of CIRP. “It took a small share of the market from both Amazon and Google. Still, Amazon has a two-year head start, and Amazon and Google each have a low-priced device that accounts for at least half of unit sales, so it’s not clear how much further Apple can establish itself in the market without a more competitive model.”
A speaker for each room?
A significant chunk of Amazon Echo and Google Home customers (34 percent and 31 percent respectively) report owning more than one such device.
CIRP suggests that both companies encourage users to buy multiple units to have in each room of the house.
Whether Apple can replicate this, given the higher price of the HomePod, remains to be seen. CIRP notes that its information on HomePod’s installed market is not yet large enough to provide data on this point.
Which smart speaker, if any, do you own? What would persuade you to buy an Apple HomePod if you haven’t already? Let us know your thoughts in the comments below.