YouTube tests ‘Explore’ tab to help you find new content on iPhone


YouTube’s new Explore tab on iPhone
Take a sneak peek right here!
Photo: YouTube

YouTube is testing a new “Explore” tab on iPhone that will help viewers “broaden their horizons” and discover new videos and channels.

Only 1 percent of iPhone users will see it for now, but if it’s successful, you can expect the Explore tab to roll out to everyone on iOS eventually.

YouTube already recommends new videos you might be interested in based on your viewing habits, but it knows that we sometimes get tired of seeing the same topics every time we visit the app. The Explore tab hopes to fix that.

YouTube’s new Explore tab hits iOS

Explore is designed to help you find different topics, videos, or channels that you might not stumble upon otherwise. The selections you see will still be relevant and personalized, but it won’t be the same stuff you’re used to seeing.

YouTube will also use the Explore tab to promote rising creators, which is great for video makers who are finding it hard to attract new viewers and grow their audience. Trending videos will be there, too, so you don’t have to worry about missing out on those.

To see the Explore tab in action, check out the video below from the Creator Insider channel — an unofficial channel set up by YouTube employees to give us a sneak peek at some of the things they’re working on.

YouTube hasn’t stated how long it will be testing the Explore tab for, or when it might be available to more users. But unless this test goes horrible wrong, you will likely see it fairly soon.