Apple’s stunning new Milan store is an elemental masterpiece

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Milan
Apple's most attractive Apple Store yet?
Photo: Apple

Apple is set to add another architectural marvel to its roster of stunning Apple Stores when it opens its new location in Milan, Italy next week.

To celebrate the occasion, Apple has released some attractive pictures of the Apple Piazza Liberty — which includes a gorgeous above-ground fountain, leading down to a fully-stocked underground store. Kind of like the company’s iconic Fifth Avenue venue in New York, with an extra sheen of high fashion chic.

Milan Store
How’s this for making an entrance?
Photo: Apple

The new store will open Thursday, July 26. It’s located just offthe Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan. The store’s piazza entrance features a dramatic glass fountain, set against the backdrop of the area’s large outdoor amphitheater.

Inside is a stone and metal staircase, leading down to the underground store, which is staffed by 230 employees. As well as having the latest iPhones, iPads, Macs and other Apple devices for sale, Apple Piazza Liberty will also be home to Apple’s “Today at Apple” classes. These will include free hourly sessions on photography, filmmaking, music creation, coding, design and more.

Milan
The tree-lined interior is pretty darn gorgeous, too.
Photo: Apple

“There’s no better expression of our vision for Apple Stores serving as modern-day gathering places than Apple Piazza Liberty,” said Angela Ahrendts, Apple’s senior vice president of retail, in a statement. “In a city with such rich history of art, entertainment and creativity, it’s an honor to establish a space where anyone can be inspired to learn, create and connect with their neighbors.”

“To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge,” said Jony Ive. “We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”

Apple’s most stunning store yet? Heck, it’s certainly right up there!