Netflix and HBO might be getting some fresh competition soon and we’re not talking about Apple’s growing TV streaming ambitions.
Walmart is supposedly planning to get into the streaming game and it hopes to beat the competition by making the cheapest priced TV streaming service available.
The new Walmart service will supposedly come in two options: an $8 per month subscription, and a free version that includes ads. That’s significantly cheaper than Netflix’s $8 and $14 tiers and Amazon Prime Video’s $8.99 per month fee.
Competition between TV streaming services has started to heat up the last year. Apple has assembled its own TV team that’s set to spend $1 billion on original content in 2018. The company hasn’t revealed how it will distribute its content but it has over a dozen shows in the works.
It’s unclear if Walmart plans to make its own original content. The Information‘s sources report that Walmart may roll out its streaming service through its subsidiary Vudu. Vudu lets you stream full-length movies and is included on Roku devices, Apple TV, Xbox, PlayStation and iPad.