The iPad is an extraordinarily versatile productivity tool, and Apple is keen to showcase that fact in a series of stylish new ads. The 15-second spots demonstrate the way that Apple’s tablet — alongside the Apple Pencil — can be used to make it easier to deal with your paperwork or computing on the move.
Check them out below.
https://www.youtube.com/watch?v=K48O7KZGb2o
https://www.youtube.com/watch?v=5D0zI7sergE
https://www.youtube.com/watch?v=ESnP-AIeVfU
https://www.youtube.com/watch?v=zW1ZcvgPFNs
The iPad makes life simpler
The first ad, “iPad + Paperwork” shows the way that the iPad and an Apple Pencil can clear otherwise cluttered desks, while making it easier than ever to annotate digital documents. This concept is reiterated in “iPad + Notes,” which transposes the setting to a school to highlight Apple’s focus on education.
“iPad + Travel,” meanwhile, highlights how easy it is to continue working while you’re on a flight, while “iPad + Stuff” extends this to demonstrate how everything from city guides to sketchbooks can fit into one device.
Linking all four ads is the stylish top-down view, serving to highlight just how thin and minimalist Apple’s iPad is, compared with the clutter of surrounding daily life.
Apple’s new iPad ads follow hot on the heels of another new ad for the iPhone X, which Apple debuted over the weekend.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
