How to use Adobe Premiere Pro to make awesome IGTV videos

By

IGTV
IGTV offers higher quality compared to clips on the regular Instagram platform.
Photo: Matt Johnson/YouTube

You see yourself as a budding star of the vertical screen but so far you’re spending more time off-camera in post-production editing and formatting your IGTV videos.

Wedding filmmaker and YouTuber Matt Johnson has wasted no time figuring out how to get your vertical videos – and if you’re stubborn, the horizontal ones – ready for posting to Instagram’s new IGTV video platform.

In a 15-minute video, Johnson walks viewers through producing IGTV videos at the highest possible quality using Adobe Premiere Pro. He also alerts aspiring Instagram filmmakers to discrepancies he found on the IGTV help page with maximum file size and time that should save you some frustration.

Last month, Instagram announced it now has 1 billion monthly active users. To mark the occasion, it launched a separate app for videos which is sure to compete with the dominant video platform YouTube.

The new IGTV has YouTube hosts, especially those with huge followings and big earnings from ad revenues, figuring out how to bring their brands to a new format. Johnson, whose YouTube show “WhoisMatt” has close to 120,000 subscribers, seems upbeat as he quickly adjusts to
the platform.

If you don’t want to watch the video, Johnson offers his IGTV Premiere Pro presets here for download.

IGTV is not a place for 4K video or even HD, but, as Johnson points out, Instagram has improved compression to eliminate artifacts and muddiness in the typical video post in Instagram.

If your horizontal masterpiece just cannot be cropped to a vertical format, Johnson shows you how to change the rotation so that viewers can view it by turning their smartphones sideways.

But he warns: “Studies have shown that people don’t enjoy doing that so there’s a greater chance they will skip over your video.”

Check out Cult of Mac’s first offerings on the new IGTV on our Instagram page.

Source: The Phoblographer